Google listings are a great way to help your business grow. By creating a listing on Google, you can make sure that potential customers can easily find your business when they search for it online.
Google listings provide a great way to showcase your business and its services. You can include important information such as your business name, address, phone number, website, and even photos. This helps potential customers get a better understanding of what your business offers and how they can contact you.
Google listings also allow you to add reviews and ratings from customers. This can help potential customers get a better idea of what your business is like and how it compares to other businesses in the area.
Google listings also provide a great way to reach out to potential customers. You can use the listing to post updates about your business, such as new products or services, special offers, or upcoming events. This can help you stay top-of-mind with potential customers and encourage them to visit your business.
Overall, Google listings are a great way to help your business grow. By creating a listing and keeping it up-to-date, you can make sure that potential customers can easily find your business and get a better understanding of what it offers.
The Benefits of Claiming Your Google Listing
Claiming your Google listing can be a great way to boost your business’s visibility and credibility. By claiming your listing, you can ensure that your business’s information is accurate and up-to-date, and that potential customers can easily find you. Here are some of the benefits of claiming your Google listing:
1. Increased Visibility: Claiming your Google listing will make it easier for potential customers to find you. Your listing will appear in local search results, and you can also add photos, videos, and other content to make your listing stand out.
2. Improved Credibility: Claiming your listing will help to build trust with potential customers. When customers see that you have taken the time to claim your listing, they will be more likely to trust your business.
3. Increased Engagement: Claiming your listing will allow you to respond to customer reviews and questions, as well as post updates about your business. This will help to keep customers engaged and informed about your business.
By claiming your Google listing, you can ensure that your business is visible and credible to potential customers. This can help to increase your customer base and boost your business’s success.
How to Optimize Your Google Listing for Maximum Visibility
1. Claim Your Google My Business Listing: The first step to optimizing your Google listing is to claim your Google My Business listing. This will allow you to manage your business information, such as your address, phone number, website, and hours of operation.
2. Add Photos and Videos: Adding photos and videos to your Google listing can help customers get a better understanding of your business. Make sure to include high-quality images that accurately represent your business.
3. Update Your Business Information: Make sure to keep your business information up-to-date. This includes your address, phone number, website, and hours of operation.
4. Respond to Reviews: Responding to reviews is a great way to show customers that you care about their feedback. Make sure to respond to both positive and negative reviews in a timely manner.
5. Use Keywords: Using keywords in your business description can help customers find your business more easily. Make sure to use relevant keywords that accurately describe your business.
6. Encourage Customers to Leave Reviews: Encouraging customers to leave reviews can help boost your visibility on Google. Make sure to ask customers to leave reviews in a polite and professional manner.
7. Monitor Your Listing: Make sure to monitor your listing regularly to ensure that all of your information is up-to-date and accurate. This will help you maintain a positive reputation and ensure that customers can find your business easily.
How to Leverage Your Google Listing to Generate More Leads
Google My Business is a powerful tool for businesses to generate more leads and increase their visibility online. By leveraging your Google listing, you can reach more potential customers and drive more leads to your business. Here are some tips to help you get the most out of your Google listing:
1. Optimize Your Listing: Make sure your listing is up-to-date and accurate. Include your business name, address, phone number, website, and other relevant information. Also, add photos and videos to your listing to make it more engaging.
2. Respond to Reviews: Responding to reviews is a great way to show potential customers that you care about their feedback. Responding to reviews also helps to build trust and credibility with potential customers.
3. Utilize Local SEO: Local SEO is a great way to increase your visibility in local search results. Make sure to include relevant keywords in your listing and optimize your content for local searches.
4. Promote Your Listing: Promote your listing on social media and other channels to reach more potential customers. You can also use Google Ads to target potential customers in your area.
By leveraging your Google listing, you can reach more potential customers and generate more leads for your business. With the right strategies and tactics, you can maximize the potential of your Google listing and drive more leads to your business.
How to Use Google Listings to Increase Your Brand Awareness
Google Listings is a powerful tool for increasing brand awareness. It allows businesses to create a profile that appears in Google search results, giving them an opportunity to stand out from the competition. Here are some tips for using Google Listings to increase your brand awareness:
1. Create a comprehensive profile. Make sure to include all relevant information about your business, such as contact details, hours of operation, and services offered.
2. Add images and videos. Visuals can help to draw attention to your profile and make it more memorable.
3. Utilize keywords. Use keywords that are relevant to your business and that potential customers might use when searching for your services.
4. Respond to customer reviews. Responding to customer reviews shows that you value their feedback and are willing to address any issues they may have.
5. Promote your profile. Share your profile on social media and other online platforms to increase its visibility.
By following these tips, you can use Google Listings to increase your brand awareness and reach more potential customers.
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How to Choose the Right Local SEO Service for Your Business
Choosing the right local SEO service for your business can be a daunting task. With so many options available, it can be difficult to know which one is the best fit for your needs. To make the process easier, here are some tips to help you select the right local SEO service for your business.
First, consider the size of your business. Different local SEO services specialize in different sizes of businesses. If you have a small business, you may want to look for a service that specializes in small businesses. On the other hand, if you have a larger business, you may want to look for a service that specializes in larger businesses.
Second, consider the services offered by the local SEO service. Different services offer different levels of optimization. Some services may offer basic optimization, while others may offer more advanced optimization. Make sure to research the services offered by the local SEO service to ensure that they are the right fit for your business.
Third, consider the cost of the local SEO service. Different services charge different rates, so make sure to compare prices before making a decision. Also, consider the long-term costs associated with the service. Some services may offer a one-time fee, while others may require a monthly or annual fee.
Fourth, consider the reputation of the local SEO service. Look for reviews and testimonials from past clients to get an idea of the quality of the service. Also, make sure to research the company’s history and track record to ensure that they have a good reputation in the industry.
Finally, consider the customer service offered by the local SEO service. Make sure to ask questions and get answers to ensure that you are getting the best service possible. Also, make sure to ask about any guarantees or warranties that may be offered.
By following these tips, you can ensure that you select the right local SEO service for your business. With the right service, you can maximize your online visibility and reach more potential customers.
The Benefits of Investing in Local SEO Services
Investing in local SEO services can be a great way to increase the visibility of your business online. Local SEO services can help you reach potential customers in your area, as well as increase your overall online presence. Here are some of the benefits of investing in local SEO services:
1. Increased Visibility: Local SEO services can help you increase your visibility in local search engine results. This means that when potential customers search for businesses in your area, your business will be more likely to appear in the top results. This can help you attract more customers and increase your overall sales.
2. Improved Brand Awareness: Local SEO services can help you build brand awareness in your local area. By optimizing your website for local search engine results, you can ensure that your business is seen by potential customers in your area. This can help you build a strong reputation in your local community and increase your customer base.
3. Increased Traffic: Local SEO services can help you increase the amount of traffic to your website. By optimizing your website for local search engine results, you can ensure that more people are able to find your business online. This can help you generate more leads and sales for your business.
4. Cost-Effective: Investing in local SEO services can be a cost-effective way to increase your online presence. By optimizing your website for local search engine results, you can ensure that you are able to reach potential customers in your area without having to spend a lot of money on advertising.
Overall, investing in local SEO services can be a great way to increase the visibility of your business online. By optimizing your website for local search engine results, you can ensure that your business is seen by potential customers in your area. This can help you build a strong reputation in your local community and increase your customer base. Additionally, investing in local SEO services can be a cost-effective way to increase your online presence.
The Impact of Local SEO Services on Your Business’s Bottom Line
Local SEO services can have a significant impact on the bottom line of any business. By optimizing a website for local search engine results, businesses can increase their visibility and reach a larger audience. This can lead to more customers, more sales, and ultimately, more profits.
Local SEO services involve optimizing a website for local search engine results. This includes optimizing the website’s content, structure, and code to ensure that it is properly indexed by search engines. Additionally, local SEO services involve optimizing the website for local keywords and phrases, as well as creating local content and backlinks.
The benefits of local SEO services are numerous. By optimizing a website for local search engine results, businesses can increase their visibility and reach a larger audience. This can lead to more customers, more sales, and ultimately, more profits. Additionally, local SEO services can help businesses to build trust and credibility with their local customers.
Local SEO services can also help businesses to improve their online presence. By optimizing a website for local search engine results, businesses can ensure that their website is seen by potential customers in their local area. This can help businesses to build a strong online presence and establish themselves as a trusted source of information in their local area.
Finally, local SEO services can help businesses to save money. By optimizing a website for local search engine results, businesses can reduce their advertising costs and increase their profits. Additionally, local SEO services can help businesses to save time and resources by eliminating the need to manually optimize their website for local search engine results.
In conclusion, local SEO services can have a significant impact on the bottom line of any business. By optimizing a website for local search engine results, businesses can increase their visibility and reach a larger audience. This can lead to more customers, more sales, and ultimately, more profits. Additionally, local SEO services can help businesses to build trust and credibility with their local customers, improve their online presence, and save money.
How to Optimize Your Website for Local SEO Services
Local SEO services are an important part of any business’s online presence. Optimizing your website for local SEO can help you reach more local customers and increase your visibility in search engine results. Here are some tips to help you optimize your website for local SEO services.
1. Include Location-Specific Keywords: When optimizing your website for local SEO, it’s important to include location-specific keywords in your content. This will help search engines understand that your website is relevant to local searches.
2. Create Location Pages: Creating location pages on your website is a great way to optimize for local SEO. These pages should include information about your business’s location, contact information, and other relevant information.
3. Claim Your Business Listings: Claiming your business listings on popular sites like Google My Business and Yelp is a great way to optimize for local SEO. These listings will help your business appear in local search results and make it easier for customers to find you.
4. Optimize Your Website for Mobile: Mobile optimization is essential for local SEO. Make sure your website is optimized for mobile devices so that customers can easily access your website on their phones.
5. Utilize Local Directories: Utilizing local directories is another great way to optimize for local SEO. Submitting your business to local directories will help you appear in local search results and make it easier for customers to find you.
By following these tips, you can optimize your website for local SEO services and reach more local customers.
Tips for Maximizing the Effectiveness of Your Local SEO Services
1. Utilize Local Keywords: When optimizing your website for local SEO, it is important to include local keywords in your content. This will help your website rank higher in local search engine results.
2. Optimize Your Website for Mobile: Mobile optimization is essential for local SEO. Make sure your website is optimized for mobile devices so that it can be easily accessed by local customers.
3. Create Local Content: Creating content that is relevant to your local area can help you rank higher in local search engine results. This content should include local keywords and be optimized for mobile devices.
4. Claim Your Local Listings: Claiming your local listings on popular sites such as Google My Business and Yelp can help you rank higher in local search engine results.
5. Utilize Local Directories: Submitting your website to local directories can help you gain more visibility in local search engine results.
6. Monitor Your Local Rankings: Monitoring your local rankings is essential for local SEO. This will help you identify areas where you can improve your local SEO efforts.
7. Monitor Your Competitors: Keeping an eye on your competitors’ local SEO efforts can help you stay ahead of the competition.
8. Utilize Social Media: Utilizing social media can help you reach a larger local audience. Make sure to include local keywords in your social media posts to maximize your local SEO efforts.
9. Monitor Your Reviews: Monitoring your reviews is essential for local SEO. Make sure to respond to any negative reviews in a timely manner to maintain a positive online reputation.
10. Stay Up-to-Date: Local SEO is constantly changing, so it is important to stay up-to-date on the latest trends and best practices. This will help you maximize the effectiveness of your local SEO services.
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Friends, I have been using Google’s, Pixel 6 Pro for a week. I go into shock every time.
I unlock this phone’s screen.
Why is that? Well, when you unlock the screen of iPhones, you type the password, then the screen is unlocked right away, But here look I experience this every time I type the password, but nothing happens.
I have to click on this so that the screen opens Isn’t that so nonsense.
Music PLAYING JOHN MUELLER Welcome to another episode of Ask Google Webmasters Today.’s question is from Marcus, Chaeppeli Marcus is asking. Can we have a clear answer to the question how to handle headings and accessibility? I see a lot of multiple h1’s All, but one are usually hidden out there on the web. Everybody treats it differently and stuff like the main tag. So this is a pretty common question and it’s pretty straightforward. Our systems, don’t have a problem when it comes to multiple h1 headings. On a page That’s a fairly common pattern on the web, We use headings to better understand the context of different parts of a page Having clear semantically. Understandable headings is useful in understanding any given page. However, we have to work with the web as we find it And a lot of it. Isn’t semantically structured at all For users. The difference is minimal. Both kinds of pages can be extremely relevant to a question that they have In turn. Our systems aren’t too picky and we’ll try to work with the HTML as we find it, be it one h1 heading multiple h1 headings or just styled pieces of text without semantic HTML at all. In short, when thinking about this topic, SEOs shouldn’t be your primary objective Instead think about your users, If you have ways of making your content accessible to them, be it by using multiple h1 headings or other standard HTML constructs, then that’s not going To get in the way of your SEO efforts, I hope you found this answer useful And if there’s anything else, we can answer for you. In short, video form. Please send us your questions using the AskGoogleWebmasters on Twitter so that we can include them in one of the future videos To stay in the loop make sure to subscribe to the channel and see you next time, MUSIC PLAYING
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Data analytics plays a role in every business and in every industry, and a growing number of companies are relying on it to make decisions that will lead to more sales and revenue. But with so much data available, how do you mine and analyze the numbers and figures that will really have an impact on your bottom line? Courtesy of Visalia SEO, here are five things you can do to grow your business using data analytics:
Develop an In-Depth Business Plan
Gathering data pertaining to your business will help you establish a budget as well as sales goals and strategies. It will also allow you to forecast trends and stay ahead of the curve by letting you develop statistical models and predict future growth. Performance data lets you see how your business is doing, how your team members are performing, and whether you’re wasting money, time, or resources on a particular product or marketing strategy. You’ll also be able to streamline your business processes and get rid of poorly-performing offerings or services. ERP software will help you organize your resources so you can operate more efficiently.
Know Your Audience
You can target your market more accurately using data analytics, thus avoiding spending money on promotional campaigns with a low return on investment. Track the buying patterns of your existing customers by analyzing your customer relationship management (CRM) data. You’ll be able to anticipate your clientele’s needs, and you can then use that knowledge to send personalized emails offering new products, promotions, or services. Knowing where your audience likes to spend time online will also help you decide where to invest your advertising money for the highest ROI.
Design a Marketing Campaign
Establish key performance indicators (KPIs) that will help you focus on specific outcomes, and use your data analytics to reach those goals. In order to tailor your messaging to your audience, you need to start with a solid marketing foundation where your ideal customer is clearly defined and where you know your brand positioning and your place in the market. Your advertising campaign should target people with the same profile as your ideal customer, with a strategic message that speaks to your audience’s specific needs or wants.
Gathering data can also help you to create a realistic marketing budget and set key metrics you can use to quantify your success. Metrics are especially important if you are reporting to key stakeholders who want to ensure their money and influence are being used strategically. And since marketing is so closely tied to sales, these numbers and reports will help you to make realistic sales projections, too.
Focus on Social Media Channels
Using social media analytics will help you discover trends, see what your competition is doing, and how people are reacting to certain brands or online conversations. A strong social media presence can lead to greater brand awareness, which in turn will drive customers to your website. Keep track of engagements on your posts to see what channels drive the most revenue for your business, and take advantage of SEO practices to drive traffic to your sites. If you need help with this level of optimization, Visalia SEO offers services related to several popular social media platforms.
Make Recommendations to Decision Makers
Data analytics allows you to quantify success as it gives you a clear, real-time picture of your business sales and revenue, and it can be a great tool for effective communication. Use this information to reach out to partners and investors, and to share new ideas and strategies for growth. Arm yourself with solid numbers, show that you’ve done your homework in terms of risk assessment and analysis, and you’ll be more likely to be heard by the decision-makers in your organization.
Data analytics helps leaders develop new business ideas, design marketing strategies, and reach new customers. Understanding how to collect and use this ever-growing data is an invaluable tool for a company looking to expand, so make sure data analytics is part of your business growth strategy.
Put your data to use in every way possible, including Search Engine Optimization, or SEO. Not quite sure how to do it? Visalia SEO can help! We work with websites and social media platforms to make your online presence professional and effective. Visit us online to learn more.
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– Hey I actually own this, this is mine! – This is me! – So if you don’t have a Google My Business profile you’re just not showing up for 90% of the people out there who are searching, – It’s gone, right? – poof! – Welcome to The Journey, I’m Nealey – And I’m Morgan.
– and today we’re going over the beginners guide to Google My Business. So Morgan, what is Google My Business? – So Google My Business or GMB as the experts call it, yeah, throwing some acronyms at you. – Right. – Google My Business allows local consumers to find your business on Google Web Search and Google Maps.
It’s a one stop shop for all of your business information and users love it. It’s visual, it’s tied to the map in the middle of the search results page, it’s great. – So when I do searches I usually see only three businesses pop up, why is that? – That is known as the Google local three pack.
Basically the best of the best businesses for that search result.
The ones that have the most optimized profiles, the best of the best. They show up. They only show three. Sometimes it’s three and an ad, but that’s how you get to be there. You can click more results and then you’ll see all of the Google My Business profiles for that search result, but yeah, that’s the cream of the crop that show up in the local three pack.
– [Nealey] I dig it. Awesome, so is this all something you can show us? – Yeah, absolutely let’s go check it out.
– Cool. – All right so let’s take a look at Google My Business in action.
Let’s go to Google.com to see what this looks like. – [Nealey] You should search, how ’bout dog groomers. – [Morgan] Dog grooming? Okay, so let’s do a dog groomer in Phoenix, Arizona and see what shows up.
Perfect, so the first thing that you can see this is the local three pack that we talked about which is the maps. Google, based on these three Google My Business profiles, these Google has indicated are the most optimized, the best answers for dog groomer, Phoenix, Arizona. – Right on. – We have the Smelly Dog, Dog Town Pet Grooming, and The Hairy Dog. So let’s jump into the first one to see what’s so great about this profile.
– [Nealey] Other than the name. – [Morgan] Other than the name, it’s pretty darn good. So as you can see right here, The Smelly Dog, they have optimized their profile pretty, pretty well. So they have their website link, they have directions because they have their address. Hours of operation, all it says is open now, an area of opportunity here is they could add full hours, so that way you can know, well what if I wanna go tomorrow, or on Saturday?
– [Nealey] Right, when do they close, you don’t wanna go too late – [Morgan] Right, – [Nealey] and have to go all the way back.
– [Morgan] So they’re missing that, which is fine but that’s an area of opportunity to fix. You can also see that there are questions which people have asked and then there’s answers in addition to lots and lots of photos about the business, where it’s located, what it looks like inside, some examples of dog grooming, and hair cuts, and what to expect if you were to take your dog here. – That’s so important, especially just how the outside looks. I don’t know how many places I’ve driven past and it’s just a wild goose chase trying to find it.
That makes it super easy for me. – And the nice thing about Google My Business in with the maps particularly, you can see where this business shows up and maybe The Smelly Dog’s too far away for you, so you can just click on one of the websites.
I like Hot Dogs and Cool Cats All Breeds Grooming. That seems more up my alley where I live and then you can click and you can see if this is the right business for you. So one other thing to point out, we’ve been talking about you need to create your profile or claim your profile.
Here’s an example right here, all it says is dog grooming, and there’s no information. It just has the location, most likely this was a user that just came in and said hey I’ve had my dog groomed here, a grooming place exists but as you can see there’s no information other than the zip code. – Literally nothing. – So there is this button here that says own this business question mark, you can click it and that’s how you can start the process to claim your profile. If I were this dog groomer I would for sure do this right away because there’s so much information about my business that’s not here and people are looking for.
– [Nealey] Right, if anyone goes and see that there, their gonna think it doesn’t exist and their moving on.
– So that’s all I wanted to show you. I just wanted to give you visually what this looks like on the search results page so you can see what customers are seeing for your business when they search for you. – So that was awesome demo, – Thank you. – but what about the audience at home?
Why, why should they set up a Google My Business account? – It gives you so much more visibility to your local business. 90% of the worldwide search traffic goes through Google. So if you don’t have a Google My Business profile, you’re just not showing up for 90, 90% of the people out there who are searching. – 90%, it’s gone, right?
– Poof, and like I said before having a Google My Business profile it really is a one stop shop for your customers to learn everything about your business. – Everything! – They love clicking on the pretty map and they click on your business and they get your name, phone number, address, hours of operation, reviews, star ratings and they can click and go to your website and check out photos of all your amazing products. – Right, it’s just, it’s one link but again they don’t have to go any further cause all that information is there.
– And the last reason you should set it up is because can tap into really cool analytics about people who are visiting your Google My Business profile.
– I love analytics but what, what type of analytics? What can we see? – So it gives you information about the number of people who are calling your business from that link, who are visiting your website, all sorts of stuff. – All right, so you have me sold. How do we start?
– So the first thing you need to do is you need to create your Google My Business profile.
Go to Google.com/business to create your profile or to claim your profile because sometimes you’ll have a profile already created by other users and you need to claim that to say, “Hey, I actually own this! This is mine!” – This is me.
– And then on that you’re going to put in some basic information about your website, the name, phone number, address. So the next step is you need to optimize your profile. A lot of people fill in the basic information and go on their merry way and they don’t do anything else and Google doesn’t like that. They wanna fully – I don’t like that. – optimized profile.
I know you don’t. So optimizing your profile means going in, adding photos of your business, putting your menu if you have it, responding to reviews, all sort of things to really provide so much context and make that have tons of information.
Also, if you have keywords that you’re trying to target on your website, for your businesses, you should probably sprinkle those in. A little bit throughout. – Just a little bit.
– Just a little, little taste of the keyword, – Right. – and that will help as well with SEO. – The more value you can add to that profile to get people to actually stay and look around, the better. – All right guys, I hope you found this beginners guide to Google My Business helpful, so you can get started.
Start getting lots of business.
Checkin’ out all those analytics. All the good stuff. – Right and if you’ve created your Google My Business account or claimed it, let us know in the comments below. Like this video, subscribe to the channel and ring that bell if you wanna see these videos first. This has been The Journey and we’re signing off.
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– How to optimize your Google My Business listing in 15 steps coming up. (bright upbeat music) So first off, Google My Business is so valuable. If you can rank on the first page of Google and be on top when it comes to the business listings for your particular industry, that’s a game changer, but how do you do that? Well, in this video, I’m gonna walk through 15 simple steps that you can follow to optimize your Google My Business listing page so that you rank higher. Let’s dive in.
Step number one is your business name. So Google My Business obviously has a field for business name, populate it, and use your actual business name, your legal business name, how you would put it on your business card. Do not try adding keywords to your business name. Do not try adding your city or your location to your business name. This will hurt your rankings.
So make sure that it’s just truly what your business name is.
Step two is to select your primary category. Now don’t get caught in the weeds here. You can only select one. There’s a predefined list that you can choose from, so just make sure that you pick the category that makes the most sense for your business.
It’s the most important category of what you do. So if you do multiple things, just pick the one that’s your most primary category that you would want the most sales to come from. What’s the most important keyword essentially for your business, select that as the primary category. Now power tip here, you’re gonna wanna also optimize your website with that primary category keyword. Use the same phrasing, and use that on your website content.
So put it in your homepage, title tag, on your homepage, content, your headings, everywhere you can that makes sense authentically and naturally, use that term on your website so that Google can connect the dots between your Google My Business listing and your website, that’s gonna help you rank higher. Step three is to select your secondary categories.
Now go through the process here, and this is where you’ll select the other categories of things that you do. Don’t select things that you don’t do. Make sure you only select categories of products and services that you offer that make sense for your industry and what your business does and who you are and what you’re about, right?
You don’t wanna confuse Google here.
You wanna make sure that this is lean and mean. Don’t select a ton just for the sake of selecting a ton, right? Just be very very targeted here with your secondary categories which are other things you do beyond the primary category. Now here again, power tip, take these important phrases and also get that content on your website.
Make sure you have service pages on your website, product pages on your website, and they’re properly optimized with these exact same phrases so that you Google My Business and your website both match, and that’s gonna help give you double power to rank higher. Step four is to populate your street address for your business. So if you don’t have a physical location, no problem this can be hidden. But if you do have a physical location that somebody’s gonna be present at, at least some part of the week, make sure to populate your address. The important thing about the address is the closer somebody is in proximity to your location, the better chance you have at ranking high.
But if you’re using a fake address or something like that, that’s gonna crush your rankings. Don’t try to trick Google. Simply just state the area that you serve and hide your address. You’ll be just fine. Step five is to list your service areas.
So your service areas are areas you serve. Think about this in terms of you visiting your customer. So if your customer visits you, that’s where you’re gonna wanna use the address field so that there’s a physical address they can come visit you at. But if you generally visit your customer, you’re gonna wanna use the service area tool. So make sure that you add your service area or areas.
Keep in mind, once you go outside 20 miles of a service area you’re not really gonna be too visible. So don’t try putting a bunch of different service areas. Don’t put the USA and think that you’re gonna show up everywhere because you put the USA.
The service area should be truly the area that you will serve. So if you don’t wanna serve particular area two hours from where you are, don’t put that service area.
Just put your true service area. Step six is to add your business hours. So this is your hours of operation for customers. So if customers can visit you or call you and find you there available to help them then that’s your business hours. So populate your business hours for each day of the week, put closed if you’re closed.
Also, you can go ahead and you can establish which holidays you’ll close so people can see that in advance. This is gonna be helpful, and keeping this updated and fresh with your listing will help your listing be active and ultimately rank higher. Step seven is to add your primary and additional phone numbers to your listing. Your primary phone number is best if it’s local. So if you have a local number in your area, that will help with your ranking, so use your primary for that.
And then if you have additional numbers, like 1-800 numbers or call tracking numbers, that kind of a thing, use that in the secondary phone number. Now, if you do have a call tracking number you wanna use, try to get one local, and then you’ll use that in the primary. The key is with the primary, if you have a local number, that’s gonna help up with your rankings. Step eight is to add your website URL. So make sure that’s just right to your homepage, or it could be to a product page, or a service page if you think that’s more beneficial.
Or if you have multiple locations and you’re optimizing multiple Google My Business profiles but you just have one main website, and each location has its own URL and own landing page, use URL in that specific business profile page. And then if you’re a marketing guru, you might wanna use some ref codes, or some UTM tracking codes in the URL as well. So keep that in mind. Step nine is to add your appointment URL. So if there’s a way for anybody to go ahead and book services online, book any type of an appointment, or even just fill out a lead form, use that field to enter a URL there so people can schedule an appointment, or a free estimate, or whatever it is online, link them to the form on your site or the scheduling tool that you use so they can go ahead and do this.
Step is to add your services, your products, your product descriptions, and your menu, depending on the type of business that you are, to your Google My Business profile. So menu is only applicable to restaurants so if you’re not a restaurant, you can skip that part. But if you’re another type of a business, you generally have services or products. So definitely make sure that you add your services and products directly to who your Google My Business. Add all the content that you can in terms of your product and service names, and their descriptions, and populate that directly on your Google My Business.
This is better than linking to your website for those products or services. The more content you can add to your Google My Business profile, the better. So take advantage of this opportunity, spend some time doing this. If you have seasonal products or services make sure to keep that in mind, throughout the year you wanna put a reminder out to yourself to update your Google My Business, and that’s actually good, because when you’re updating your Google My Business, Google sees that as an active profile and therefore it ranks it higher.
So just make sure you take advantage of this ‘cos this is something that most small business owners skip.
So you don’t skip it, you do it, and you’ll rank higher. Step 11 is to go ahead and populate your business attributes. Now this is like categories you have specific things that you can choose from here. Just make sure that you’re honest and authentic here, don’t select anything that you don’t have. So some of the things here might be the number of bathrooms you have, if your facility is handicapped accessible, et cetera.
So just go through the list, go ahead and populate anything that makes sense. Don’t skip it because like I said earlier, everything you do on your Google my Business Profile is gonna help your ranking if it’s authentic, true, and accurate. So just make sure that you populate it if it makes sense and move on. Step 12 is to populate your business description. Now this is the money line for your business.
This needs to be your best sales pitch in one paragraph. The character limit here is 750 characters, so make sure that you have a really good sales pitch within 750 characters. Keep it high level, keep it very targeted to your brand, keep it your elevator pitch, don’t include links, or emojis or anything like that, but do include your very best primary keyword and maybe a couple secondary keywords which should match your primary and secondary categories ideally. Make this just your best content right here. This is gonna help attract customers and help your ranking move up.
Step number 13 is to add your pictures. Add photos to your Google My Business. Don’t skip this step. A lot of businesses skip it, and this is really, really valuable.
Google has so many studies and stats that show that businesses with profiles with a lot of pictures rank higher but they also get a lot more traffic.
So make sure that you are actually uploading pictures. Now, let me give you some power tips here. Upload your logo, a picture of your business, a picture of you, a picture of your employees, a picture of happy customers, a picture of your work, and consistently update your pictures like every month, upload new pictures. Now here, again, make sure that you do this right.
So use your camera on your phone because your camera on your phone is gonna capture what Google calls geo tagging.
This is gonna automatically capture information on your actual picture like the physical location, et cetera. So if you’re uploading pictures that are properly geo tagged in your service area, near your location, this is gonna give you brownie points for Google and help you rank higher. Also name your pictures when you save the file. So save the file with your business name, your business category, which is your primary category term, right? You can also maybe mix in some of the secondary category terms as well, and your city and location.
That way the picture is named, optimized, it’s geo tagged, and you’re always updating your profile with fresh pictures. This is gonna be a really great way for you to sneak ahead of your competitors on rankings. Step 14 is only really applicable if you have multiple locations but it’s to use the labels and the store codes features. So the that’s just where you’re gonna wanna label and give your store a store code if you have multiple locations so you can stay organized properly.
So if you don’t know anything about this, Google it, look it up.
If you have multiple locations, you can learn more, but that’s the high level on it, and it’s really only applicable if you have multiple locations. Just make sure you do it if you do. And step 15, last step and last tip, and most valuable and important tip of all, is to get reviews. The more reviews that you have on your Google My Business profile page, the higher you are gonna rank. So just get review, after review, after review.
Ask your customers for a review after you do business with them. It’s so valuable. That way every customer you do business with is gonna refer you five more. Isn’t that great? So just get reviews from your customers.
It’s unbelievably important and valuable, and also make sure that you consistently do it. Don’t just do this on a one time deal. Make sure that you have new reviews coming in every week, every month, for ever.
And ultimately try to have more reviews and a higher average rating than your competitors in your area on Google My Business. If you have the most reviews, and your profile is optimized in every way that we just talked about, you’re gonna rank really high.
And don’t be defeated if you don’t have a lot of customers yet, and a lot of reviews yet. If you do everything else I talked about, you have a good chance of ranking high just with that alone, but by getting reviews, it’s really gonna sure up the strength of your profile page, and you’re gonna rise to the top.
Thanks for watching, and follow us for more content like this down the road, happy marketing..
https://i0.wp.com/visaliawebdesign.com/wp-content/uploads/2022/07/htmlF_IMG_62d8b28c5cd76.jpg?fit=1280%2C720&ssl=17201280visaliawebhttps://visaliawebdesign.com/wp-content/uploads/2020/05/VisaliaSEOLogo-1.jpgvisaliaweb2022-07-20 18:57:372022-07-20 18:57:37How to Optimize Your Google My Business Listing – 15 Steps
Did you know that it takes only 50 milliseconds for visitors to form an opinion about your site? In a split second, visitors decide whether your site is relevant and interesting, which determines whether they will stay or leave.
You don’t have a lot of time to make an excellent first impression. People have short attention spans online. There are so many other websites out there that are competing with you, and unless you work on making your website relevant, you don’t stand a chance against them.
Fortunately, as an industrial manufacturer, there are many ways to make your website more relevant so that customers stick around. A good, relevant website will allow you to build relationships with leads, so a significant portion ends up striking manufacturing deals with you.
Regardless of what kind of jobs you work on and what kind of products you manufacture, the following six tips will help you make your website more relevant so you can improve your bottom line and increase your overall ROI.
1. Identify Your Target Audience
Your first step is identifying your target audience. If you don’t know who you are targeting, it will be impossible to make your website relevant to them. Your target audience will differ based on the types of products you manufacture and the types of jobs you complete (larger vs. smaller jobs, for example).
You have to know not only who you are targeting but what they are interested in and what type of services they are looking for. I would suggest starting off by creating an ideal customer profile. Try to put all of your customers into one person. What would that person look like?
For example, you can ask yourself questions like:
What type of jobs they need help with
What kind of products they sell
Their average age
Their desired turnaround time
And so on
Focus on them, not on you. What kind of problems do they face, and what kind of solutions are they looking for? When they land on your website, you want them to notice right away that you offer the answers they are looking for.
2. Know What Kind of Content Your Target Audience Is Interested In
Once you understand who your target customer is and what type of problems they face, you can figure out what kind of content they are interested in. They might be interested in tips on finding an industrial manufacturer, for example, or determining whether a job shop is right for them.
Again, take it in steps: First, figure out who your customer is and then figure out the problems they are facing. Then, create content that helps them solve those problems.
Do some keyword research so you can attract more organic traffic. Think about common search terms your ideal customer might be typing into Google and use an SEO tool like SEMrush to figure out if those keywords have decent monthly traffic volumes and low competition. Most keyword tools will also provide suggested keywords that might also be relevant when brainstorming for keyword ideas.
3. Understand That Your Target Audience Has Different Wants and Needs
It is essential to understand that your target audience might be looking for different types of content. The same people might have a few different wants and needs, and there are also various subsets of your target audience that you have to think about – for example, those ready to buy and those not yet ready to buy.
For those ready to make a purchase, you might create more promotional content. However, to attract those who are not yet ready to buy, you might create informative content with the goal of getting those people to follow you on social media or subscribe to your email list so you can continue to market to them.
Generally, there are three types of content that you should be creating in order to cater to the different wants and needs of your audience:
Content that is purely informative
Content that is purely selling something
Content that is a combination of both
It is crucial to have all three types of content. If you only have promotional content that sells things, you will lose out on a lot of potential leads who are not yet ready to make a purchase. By creating informative content, you can get them to become your fans, bookmark your website, follow you on social media, and subscribe to your email list. Later on, they might reach out to strike a manufacturing deal with you.
If your content is purely promotional, your organic traffic might tank as well. Google is pretty good at figuring out what content is informative and what content isn’t, and they tend to prioritize informative content. Google doesn’t want ads to show up in the organic search results – after all, they want you to pay for ads; that’s what Google Adwords is for.
On the other hand, if you only publish informational content, you will never get a chance to convert your customers to leads. You need to have some promotional content as well. As long as you target the right people – customers who are ready to strike a manufacturing deal – there is no problem with creating purely promotional content.
Finally, you should have content that is a mix of both. This allows you to attract organic traffic and convert some of the visitors who land on your page via Google to leads.
4. Make Sure That Your Content Addresses Current Issues
You need to make sure you are addressing current issues if you want your content to be relevant. That’s why it is so important to focus on publishing evergreen content. Evergreen content is content that is relevant forever.
There are two types of evergreen content: Content that is relevant all year round and content that is only relevant during certain seasons. For example, if you run a job shop, you might take on jobs related to certain holiday products. However, since that content will be relevant year after year, it is considered evergreen content, even if it is only applicable for part of the year.
It is okay to publish non-evergreen content once in a while as long as it addresses specific issues. Sometimes, it is necessary to publish such content. For example, now would be an excellent time to discuss how the Covid pandemic has affected job shops and industrial manufacturing in general. You can also talk about how you have personally persevered with whatever challenges you faced due to the pandemic, such as making sure your workers are safe.
However, make that a minority of the content you publish – try to make most of your content evergreen.
5. Write the Content In Your Target Audience’s Voice
The tone of your content is essential as well. Once you have figured out your target customer, you will be able to figure out what style of voice to use. Depending on the customer you are targeting, you can choose between various tones, such as:
More simple language
You might want to experiment with slightly different voices and see which content performs the best. Using the right voice is essential for connecting with your readers and building long-term relationships with them.
6. Stick to Your Industry or Niche
Finally, my last tip is to stick to your industry or niche. While you can explore many topics related to your industry or niche – the more issues you cover, the more content you will be able to produce – don’t spread yourself out too much.
Remember that we talked about figuring out who your target audience is by creating the profile of an ideal customer? The point of that exercise was to narrow down your target audience so you can move on to the next step – creating content that your target audience is interested in. The goal here is to be specific with your content.
Don’t start covering topics that are not related to your industry or niche with the intent of trying to attract more people. First of all, if those people are not your target audience, you will have a hard time converting them to customers anyway. In addition, if you are not knowledgeable about those topics, you will end up sounding and looking unprofessional.
Even more than that: Covering irrelevant topics can drive away your real target base. It can cause the content they are looking for to become obscured in the sea of irrelevant content, and they might think that you are not the company they are looking for.
Definitely do not discuss highly controversial topics such as politics and religion. As a business trying to attract other businesses as customers, there is no place for debating those topics. Such discussions only serve to alienate half or more of your customer base.
So, there you have it: six ways to make your content more relevant. Focus on creating highly informative (and promotional) content that is relevant to your target audience and helps them solve their problems. Stick to your niche and make sure your content addresses current issues – evergreen content works best.
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Imagine for a minute that you’re a librarian but not a normal one, you’re a librarian for every book in the world people depend on you every day to find the exact book they need. How do you do it? You need a system you need to know. What’s inside every book and how books relate to each other, your system needs to take in a lot of information and spit out the best answers for patrons questions.
It’s not an easy job search engines like Google and Bing are the librarians of the internet. Their systems collect information about every page on the web, so they can help people find exactly what they’re looking for and every search engine has a secret recipe called an algorithm for. Turning all that information into useful search results. Now, if you own a website, search results matter, when your pages have higher rankings, they help more people find you.
The key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called search engine optimization or SEO, as it turns out. Most of the big ingredients are known. Let’s take a look. First words matter search engines account for every word on the web. This way, when someone searches for shoe repair, the search engines can narrow results to only the pages that are about those words.
Second titles matter. Each page on the web has an official title, but you may not ever see it because it’s in the code search engines pay a lot of attention to page titles because they often summarize the page like a book’s title third links between websites matter when one web Page links to another, it’s usually a recommendation telling readers this site has good information. A web page with a lot of links coming to it can look good to search engines, but some people try to fool the search engines by creating or by bogus links all over.
The web that point to their own website, usually search engines, can detect when a site has a lot of them and they account for it by giving links from trustworthy sites more weight in the recipe. Fourth, the words that are used in links matter to if your web page says Amazon has lots of books and the word books is linked. Search engines can establish that amazon.Com is related to the word books. This way, when someone searches for books that site will rank well.
Lastly, search engines care about reputation, sites with a consistent record of fresh engaging content and growing numbers of quality links may be considered rising stars and do well in search rankings. These are just the basics and the recipes are refined and changed all the time. Good SEO is about making sure your website has great content. That’s supported by the ingredients that search engines need for their recipes.
I’r Lee Lefever, and this has been search. Engine optimization explained by common craft, learn more about SEO at search engine land.
https://visaliawebdesign.com/wp-content/uploads/2020/05/VisaliaSEOLogo-1.jpg00visaliawebhttps://visaliawebdesign.com/wp-content/uploads/2020/05/VisaliaSEOLogo-1.jpgvisaliaweb2021-02-21 14:43:002021-02-21 16:10:08What Is Search Engine Optimization / SEO
How do you surfer SEO to achieve perfect, on-page, optimization, so surfer is by far the most exciting SEO tool I’ve found since starting back in 2013. Now this article you’re going to read, is from a real-life SEO consulting session. In short, I’m training their in-house team on how to use surfer, so they can get better rankings and more traffic from Google.
So make sure you block out some time to read this entire SEO training article, because I share some advanced tips throughout. Also, please, like this article and leave a comment saying surfer if you’re pumped to see how to use this awesome tool, let’s dive right in so you guys said you have tinkered around with this a little bit. Oh yeah! This is all new to me. Talking to you, okay, yeah, so just to give you kind of an overview really this tool.
Its primary purpose is purely for on-page SEO. It’s not going to do a whole lot of other stuff, but as far as optimizing a single page, this is really going to be the best so you’re going to find that, and it just helps because of course you know there are plenty of best practices when It comes to on-page SEO that you can follow, but it is nice to show like actual data. That’s telling you and directing you towards what you should actually be doing, as opposed just following general best practices.
So and the thing is like every keyword and every vertical is different, so you know how you optimize one page in one vertical versus how you optimize an another one and another vertical could be radically different, and so this tool basically just levels the playing field, so That you basically know how to optimize, based on that specific keyword and vertical, so that’s really the value of it. So let me so.
There are some nuances here that we want to make sure I cover so right here in the SERP analyzer. You can put any keyword in here now. I don’t recommend putting the exact variation that has the most volume. If it isn’t a readable query so, like you could do STD testing Austin now that might be. That might be a keyword they’re going after, but in natural language. That’s not how people would write, and so the reason why that’s important is because, if you do SDH in Austin, it’s going to give you suggestions based on that exact variation.
Okay, and so, if you try to do that in with an actual copy, it’s going to seem very unnatural and weird to do it. That way, it’s just not a normal way to to speak, and also Google really is at the point where it knows that STD testing, austin austin STD testing are really the same thing gotcha, so you’re not really going to need to be that specific. Maybe back in the day that would be necessary, but now anything that’s closely related to those keyword.
Phrases is going to be pretty much the same thing so so that’s why I always make sure that I do it in natural language. So, let’s just do austin or actually, let’s do it differently, because I think i’ve already done that one for you guys will do chicago, STD justin’s that work sure. So you can select mobile or desktop i’ll. Typically, just do i’ll do one with desktop and then one with mobile, but in this case will this do desktop? I don’t know what is the percentage for you guys as far as desktop first mobile, like eighty five mobile, oh yeah, okay, I mean everyone’s phones are like so personal, so you know people are much less.
I feel like they’re much less concerned about searching for something. This personal, if they’re on their phone but yeah, I mean like eighty, eighty five percent of our sales come from mobile traffic: okay, yeah. Let’s just do mobile, then, in that case, and then NLP stands for I don’t know if you know what that is, but natural language language processing. So in this case it’s natural language processing doesn’t really matter.
You don’t need to know the technicalities of it, but really what it’s doing is it’s basically analyzing the keyword phrase and pulling ideas that are relevant to that primary phrase. I’r so like, for example, it may associate. You know HIV testing with STD testing, because those things are closely linked. So really what it is is an AI pulling these ideas. So you don’t have to use this and it sucks up your credits, as you can tell here, so you don’t always have to use it.
I typically will just because I like getting as much data as I can, but yeah. That’s, basically it as far as settings. Altum Utley, you can choose whether you want this or not, and you can see the differences, but I would recommend it in most cases. So, what’s going to do create a query: what are the credits again yeah, so the credits are base are on a per keyword basis. So every time you every time you run a keyword like one variation.
It will take one credit away for the day and then these are actually on the monthly basis, and the reason for that is because I think it takes so much processing power to be able to do that. So they’re very like for a lack of a better word stingy about it so yeah. So let’s go ahead and check this one out and this can be pretty overwhelming Luke. So, just a quick yeah, it’s going to feel like a lot, but you know, as I kind of walk you through it, it’s not too bad.
So what this initial chart is just showing it our averages. I typically like to just look at like the actual raw data, so I can see, but really what it’s showing here is just straight word count, and we look at you know across the board. Here, most of the word counts are substantially lower, which the thing with SEO – that’s really kind of annoying that tends to happen is like we’ll go towards one trend for a long time, and then that trend will become void and that we need to like tone things Back so for the last, like I would say, prior to the last two years, the easiest way to rank was just to have the longest page possible, like the most words like the deepest, and that was that that worked for a really long time.
But then all of a sudden Google started to get you know a lot smarter. They started to realize that word count didn’t equate to quality. So that’s why you’re, starting to see a lot of pages that don’t have big word counts, ranking because now they’ve basically figured out a way and I’m not entirely sure how they’ve been able to do it. But, okay. They just know that there is a lot of fluff in a lot of content right, though typically, what they’re going to do is they’re, probably going to look at the websites that are most authoritative and they’re going to say, okay.
Well, if these super authoritative websites have this word count, but then all of a sudden this week website has you know 1800 words. It’s just going to be a mismatch. So really the takeaway is that we want to match whatever is showing on the first page. We don’t want to go extremely above it, we don’t want to go below it. We want to be like right in that sweet spot for where for what’s ranking, so that’s what averages can come in a plane? You can kind of you know you can mess around this and see the different things.
You know it’s kind of funny, because you know 1 through 10 has much less word count than 11 through 20 on average. So you know it’s kind of nice to see this with your own eyes and say: okay well, yeah. Maybe we need to cut the words a little bit now. The good news is, you, don’t have to make decisions based on this little chart here and it’s actually kind of funny. Just looking at the chart, you can see that higher word counts tend to not do very well because look at this 31 through 40 have the biggest word counts and they’re they’re not doing too hot.
So just click the audit option here and then what its going to do is literally going to show you exactly how to optimize this page to a tee. This first section here show missing backlinks. This is basically just what would be called a link intersect in href. I don’t know if you’ve done that before, but basically what it’s doing is just showing you the links that your competitors have, that you don’t have, and so you know, if Google’s looking at websites and trying to determine you, know who’s the best and they see that You know the first five web sites have these links from really authoritative sites and all of a sudden, you don’t.
You know, they’re, obviously going to pick the sites that have the better links. Ultimately, so it should be an initiative to try to get these links. Now. That’s kind of what we’re doing on our site we’re trying to get you guys. These super authoritative links gotcha, but to be in you know, to put it in perspective, getting a link from Forbes. You know you’re looking at 2,500 to 3,000 dollars for one link sure so you know it can get quite pricey trying to get these super authoritative ones, but it’s still good to you know, export this and then just have on the list of targets.
You know that we want to go after or at least find alternatives that are close in the same Authority. Ballpark. Does that make sense easy yeah? So now, let’s scroll down here, this is more on page SEO based stuff and it’s honestly, it’s pretty straightforward. You know it’s just going to give you the exact phrases that it pulled based on the NLP and based on just the general keyword density. So right away, you know they’re recommending that you add at least 2 to 11 of this exact phrase which is Chicago STD testing, and you know you only have one at this point apparently, and it’s really all right there.
I like that yeah yeah, so and that’s why it’s important that you put the phrase that’s natural because then otherwise it’s going to tell you to put you know, STD testing Chicago eleven times or something like that, which we definitely don’t want. So now. One thing I will say is: while this tool is very accurate, it’s not perfect so like sometimes it will do a crawl and it will crawl your page and like it will miss some stuff, but anyway, the way that I go about doing it is I’ll.
Do this report, and then I’ll typically either export this or I’ll? Actually, just do this, this shareable link and I’ll send that to a team, member and I’ll have them go through and do all of the the recommendations. And then you can actually just hit this refresh button and then Cyril surfer will recrawl that page and then give you an updated percentages here as far as density. So that’s kind of the cool part is you can like.
You can just make the changes and then see those reflected here, lino directly, which is really nice so and then one thing that’s cool is they they actually do sort it by relevance. So, like they’re, going to give you all kinds of recommendations down here, doesn’t necessarily mean you should do them all like her. You know at the time to speed, maybe that maybe that could be relevant, maybe not Cove in nineteen.
You know who knows probably not super relevant to that page, but that is why they sort it that way so yeah, so you do have to use kind of your best judgment. Obviously, but in a lot of cases like please call like you definitely don’t need to place that ten-time right so but yeah I mean it’s, you have any questions about this. The density part now that looks great yeah. So it’s I mean it’s pretty straightforward for the most part, I would focus just you know kind of on this, this top half and then once you get down to lower just you know, use your best judgement, okay, so that’s kind of the first thing and then This part is also one I really like, and I’ve actually seen direct results from doing this, so it actually gives you a range they should aim for.
As far as word count – and so in this case it’s saying you know, 521 to 1072 is the target. So you know you’re sitting about 800 words above that, so I know it’s. It’s super bizarre to think like wait, I have to actually like delete content to rank its right. It’s a really weird concept, but I just make it difficult to because, like our markets are so the content is so similar so like we try to like switch it up by putting more content on there.
But I mean if this is more important than having similar content than I mean we can definitely look into it. Yeah I mean I, I would aim to keep every page super unique. So, even if that takes you way longer than do, I would extend those resources out longer just to get it done, because it’s just going to be beneficial like I’ll. Give you an example like I have. I have a blog post that targets the keyword backlinks, which is hyper hyper, competitive sure and when I first published that blog post, which was in I want to say, maybe 2016 yeah, I ranked on the first page super fast and that that blog post had like 7,000 words like it was enormous, like stupidly long.
I don’t even know why it was that long. Then he missed us, but anyway I ended up ranking really well and I ranked for a long time all the way from 2016 to maybe 2019 even into 2020. And then, when those recent updates hit, I dropped hard like I went all the way to like number 15, and I was like what in the world because I have like. I have more links to that page than any of the competitors. Like you know, all the other thing checked out, so the only thing that I could think that it was was – and this is actually with the new updates that I’ve noticed, and so this might be kind of something to think about, and there is documentation from Google About this particular idea, but I’ve kind of come up with my own concept of it.
But just because you published a blog post that performed well at one time doesn’t mean it should continue to perform well forever. And the reason is because, when I published that blog post at that time and for the following years after that was the best blog post and most in-depth blog post or page about that particular topic. But over time over time, as more people begin to compete. For a keyword, your content is no longer as unique as it once was.
Now, all of a sudden, you have all these copycats who just basically take your information and then you know, recycle it and create some blog posts and also what happens is Authority sites that are much stronger than you write about the same topics now so now. They’re starting to push you out too, and so, even though their content isn’t necessarily better in any way, they are just stronger. So therefore you’re going to get pushed out so the way to combat that, and unfortunately it’s really annoying.
You have to literally update your content on a pre frequent basis to make a unique for that query. So, for example, at the time when I did the backlinks post that you know when it had its initial phase, it was all about, like you know what are backlinks and you know, how do you build backlinks, really general stuff just about it? So then I decided, since every single blog post and every single page ranking was about that exact topic.
I was like well, you know what I’m just going to do a data-driven post, that’s all about, like our backlinks actually important like do they actually matter for SEO. So then that’s what I did. I literally deleted every single word from that old blog post and then just replaced it with this new one. That was a completely different concept altogether and then the rankings shot back up. So that was a very long-winded thing to explain that, but I took that blog post from 7,000 words to 2,000 words got it and the rankings went out very cool yeah.
So that’s and I’ve actually seen that across multiple verticals like, even though, with the personal injury lawyer’, we cut his content content down by a ton rankings went up and how the opposite is also true. In some cases you want to add content in some scenarios, but fortunately you have. You have surfer to kind of give you that give you that path to you know make that decision, so you don’t have to make it on your own.
Do you think quick question? Is you know the reason they’re kind of switching? That is because they want people to get rid of the fluff. You know essentially and just get right to like the hard points you know, because everybody kind of skim reads now and it’s more of just how you said you know people got too much fluff and we’re driving home like the real points of a lot of articles, Because it was just a lot of stuff in there and just how you said kind of reversing it the way I don’t know that I’ve been noticing that too, I was just kind of just throwing ideas around and I was like I wonder if they’re just trying To you know, have people get rid of the fluff and a lane, or you know, drive home the true hard facts and points of you know certain topics.
Let’s say yeah yeah and that’s that’s exactly right. In fact, a lot of it has to do with the fact that they’re trying to push push voice, search so much because, with with voice search, the answers have to be fast. They can be like a 7,000 word article like they need to be like one. You know one sentence type of thing, so there have been a few SEO Elsa I’ll, send you guys what the key word is after this I’ll need to find it, but this guy that I actually talked to today, he he worked for fresh books.
Have you guys heard of fresh books, I’m not okay yeah, so it’s just basically an accounting software, but anyway they have an extremely authoritative website and this guy did SEO for them and so he’s always running experiments on their site. And one thing he did is he found a keyword that was like kind of a question based keyword and then what they did is they just? They literally answered answered that keyword phrase, which was probably five to six words.
They literally answered it with like two sentences. They published that blog post and immediately went into the featured sniffing like to literally yeah literally two sentences and into the featured snippet for a keyword that has, like you know, a hundred thousand searches a month. Wow, that’s insane! So so it’s showing you that that is what Google cares about right now they want. They want, like minimal content, is little content as possible to answer whatever the query is so since yeah, so it does, it does make sense like I.
I totally am guilty of writing long content just because it was the way to manipulate Google at the time, but now now it’s different so now my content is getting much shorter, it’s getting much more efficient, and so fortunately surfer can make this a lot easier, and I actually, I recommend stacking grammerly two with this, so like, if you guys have your writers. What typically my my like content process is to draft the content and then put that content through grammarly and then, even if you want to take it up, another notch actually put it through a Hemingway writer.
And what that’s going to do is it’s going to force the writers to write, really concise content like hey he’s gravely every day man, I love ya. Oh man, it’s the best and I mean like I wish I had grammarly when I was in school like I live in so much better in school, but yeah I mean that’s that’s kind of my process, so I do write the draft put it to grammarly and Hemingway and then put it through surfer: okay, okay! So if you go through that process that that can really improve the quality of the content, so for so for our site, I mean it’s, it’s very modular in the sense that we have to have.
Well. I say we have to have a lot of content on here related to our process, which is pretty much identical for every location, I’m guessing that this content is more closely related to what we would have in our intro paragraph, or you know right underneath our h2. I mean, or is there any way we can could like keep the rest of the content on there like our order visit results? You know why choose us, you know same day, testing, confidential testing, etc.
Yeah I mean I would I would try to be. Is like literal with these recommendations as impossible, initially and then adjust after so okay, you know just use your best judgment, but it’s really going to come down to the intent of the keyword. So, like someone searching, you know, STD testing center in Chicago the intent is they’re looking for an STD testing center. So really, you guys shouldn’t be trying to persuade them to use you, okay, as opposed to giving them like data about Chicago STDs, because they probably already think they have one.
So they probably don’t really need a whole lot of data about it right so they’re. Looking for a problem, they’re looking for a solution to their problem becomes so that comes down to knowing like the different types of intent. So you know transactional intent, which would be someone searching for an actual STD testing center. Verse informational. Like you know what is an STD okay, so yeah you got ta, you got a structure.
The page is based on that, but yeah, just you know, use your best judgment so so yeah, that’s kind of the first thing is just getting this. The total word count in the right spot and I’m sure you can probably easily remove 800 words. So if probably any fluff that might be on that page or something or just adjust it to make it more efficient got it, and then it’s going to give you some like HTML recommendations, you know hey, since you guys are going to be kind of new to This, I would just be pretty literal with the recommendation, so even if, like they seem kind of like they’re not going to matter it’s on, maybe just do it so that way you can.
You can know that you optimized it to the tee, and then you can kind of go from there, so that’d be kind of like the foundation. Okay. So – and this is the same thing – it’s basically just telling you where the frequency of exact key words in the copy and in different different parts of the HTML one thing you can actually do that’s kind of cool is, if you just click, show, details will actually Show you where you compare against wow, that is so slick.
It really is it’s super cool, so yeah. So this this initial report is basically all about density and word count for the most part. If you want to get like start to get really granular, you can go back to these filter section. You can start to mess around with those and start to see. You know if you can find any correlations for various things. The only thing that that I should mention here is, of course, page loading, speed, which is huge, but you guys seem to already have that covered well, so you know what’s really strange, those are the Lightspeed tool that Google has consistently ranks us fairly poorly because of Like our chat app, even though the site loads really quickly, that consistently will take up to well in Google’s eyes, eight seconds to load.
So our actual page speed score averages around 25 to 40, and I remember seeing a post go out on SCJ. I think mentioning that, starting in 2021, your page speed score is going to factor into rankings, so I mean I see that this tool definitely shows that we’ve got a more. This is more realistic representation of how quickly our page loads, but I think Google might be seeing it differently. Do you kind of have any ideas on that yeah? Well that that’s kind of the dilemma at this point, because you know you can have a fast loading website and Google can still give you a horrible score right.
I mean that’s what we’re running a dedicated server and our website is like stupid fast, but Google doesn’t see it that way. Well, really it’s kind of twisted, but Google’s really their end goal, I think, is to get everyone on amp. That’s really what they’re goal is, and so the way to the way to get a good score like I’ll just show you like, I moved, I moved Gaucho SEO to amp and I used to have a score of like sometimes below 10.
It’s extremely difficult. You have to have the most lean website to even get this type of score like I had to delete so many plugins and find like all these alternatives, and it was a big, a big process and I’ll just give you a little insight into this this website. I also have a website, that’s in the coffee industry and then my wife’s website, that’s actually in the fashion industry. I moved all three websites to amp.
So all right. Well, that’s something I can dream about. Yeah I mean there. They are the documentation, for amp has gotten a lot better like a couple years ago it was horrible, like you’d, have no chance moving a couple years ago. Now it’s it’s gotten a lot better like they have like special coding just for amp and do you guys use Google tag manager yeah? We used to TM them, okay yeah, so you have to literally get a completely different property 4 amp to be to be compliant with amp.
It’s like it’s pretty complicated, but the thing is the only way I’ve seen to be able to do it accurately. At this point, is you have to have an extremely minimal theme like mine? Like is minimal, as you can get, and I can I can get away with that, because it’s just a blog but like for you guys you’re not going to be able to really do this. So I think you know you need to try to do as much as you can try to get that score up as much as you can without amp and maybe just start researching, amp and start messing around like.
Maybe you guys can create a dummy site and try to see if you could like trying to do it. I’r just going to tell you it’s hard. Okay, it’s hard, and I don’t know I don’t know how much you’ve talked to rob about it. But yeah I mean you basically can’t have any any scripts yeah. When I, when I read through the documentation a while ago, I was like how is this even possible? You know everything gone. You know yeah just yeah a box pretty much.
I know well well, and the only thing that’s crazy is before I did this. I had I had tracking codes for Facebook, Twitter, Linkedin and even my drip email provider, and none of them work anymore, except for Google Analytics and Facebook is the only one that supports it. At this point and my Facebook analytics numbers are so off like they’re. They don’t it’s not even like tracking anymore, even though I’ve set it up for amp, it’s like totally off now.
Google Analytics is perfect, of course, so I don’t know what Google’s trying to do if they’re, trying to like squash their competitors or something by but yeah. It’s it’s difficult, so not to get too off-topic here, but definitely something to think about. You know maybe brainstorm that with your devs or whatever, and you create a dummy site or something to mess around with it. Even just getting some exposure to it might be a good idea at this point, because Google is really going to be pushing UX, really really hard yeah, oh my god, and if just just to put it this way, I’ve been doing this for so long that when Google says something publicly they’re already using it.
So if they say in a year from now that they’re going to be doing, they’ve already been doing it, I got it so you know it’s kind of like how, like the military puts out like a new plane, no check out our new plane, yeah that we’ve Had for a year down, yeah yeah, I got they’ve been dropping bombs for three years. It’s similar to that. So but yeah I mean this. This initial report, like you’re, going to have a lot of work to do obviously like okay yeah.
So you need to do this with with every single page and, like I said, just do it with the the natural phrase all right, yeah and, like I said you would do it do it given the time restraints that you have, and I won’t say the thing: That’s kind of cool about this is you can actually train someone to do this really well like I I can have. I have so many words to me. I pay them $ 27 per hour. They live in the Middle East and they do all this.
For me, oh wow, so you can outsource this. Oh yes, 100 %. Oh man, yeah! That would make my life so much easier, yeah. So, okay, it’s good! It’s good yeah! You can just go to up work and find pretty much any SEO. Person could do this. So that now I will say like, if you’re going to do that, make sure that you talk to the person and see that they have. They can speak English fluently at least because otherwise they’ll bill inject words like in a natural way, which you don’t want.
So you want them to be able to, like you know, take these words and put it into sentences and a totally like natural and organic way. If you give them the right instructions and you’re detailed about those instructions, they will follow it to a tee. Awesome is what they’re so good at like anyway, so you have any questions about this. It’s kind of a lot. No, this is this is great. I mean honestly, I think once I like dig into it and I’ll probably have some more questions but like yeah yeah, once I get over the initial hurdle and like comfortable with the UX and everything, I’m sure that I’ll be able to plug through this pretty quickly.
Yeah and like I said one thing, that’s oran is like once you make the changes, you know it, I would recommend Luke that you or actually I would have you actually go through the process of optimizing, a page on your own okay, that that way, you can See how it’s actually done and then from there I’ll be easier for you to explain that to someone else. Definitely, okay! So that’s one thing: I’ve kind of learned about this sorry, my dogs are going crazy for some reason, no worries and then one other thing is just to make sure you refresh after you make the updates.
Okay, so how it is yeah. Well, unfortunately, I think in your market you have to play like the algorithm game and you have to kind of wait it out until the next core update right. It’s just that’s what we did last year and like it was literally a flip of a light switch. All of a sudden, all of our traffic came back and everything was hunky-dory yeah and we can only hope it happens again. Some other things here.
You can actually look through these tabs and obviously the best way to learn. This is just for you to dive in, and you know do yourself, but this will just basically show you some keyword, variations that you may want to target on that page as well, and okay, like you know, similar to the other one, it will actually show you The relevance so basically, what it’s saying is that the top 10 results mentioned this particular keyword phrase in one way or another okay, so that can be an indication that you may want to include a section about sti’s as well, not just STDs and then maybe even Talk about you know a section dedicated to free, STD testing as well to talk about that so yeah.
You know you can use these as your sections, ultimately other types of density. So so that’s, basically it and then the other thing about this tool you can use. It’s kind of cool: is this content editor? So basically, what you can do is you can put this into the editor and then you can actually edit the content based on the recommendations, also yeah. So if you, if you finish, you know your your analysis with grammar early and Hemingway and then have the writer put it through here, you just have them log in and put it through here and then they can actually go through and optimize it before even goes Live if you guys are like putting out a new blog post or a new transactional bitch, for example, so pretty useful to be honest, very cool.
This is some killer software man yeah, it really is like I don’t. I don’t get impressed by SEO software very often, but this one is they’ve. Really they’ve really thought about a lot. You you have any questions. Aj not really I mean I just want to get into it and mess with it and start running some stuff, but seems he seems amazing. You know yeah, I just like how everything is compacted in this one software, and just it’s how I said before the UI is just on point cuz.
You know what you said you get into some of these and they are just they just look terrible. You know yeah totally agree, you can’t really use them and you know everything’s. This thing has a nice flow to it. That’s the first thing I noticed yeah and I and that that means a lot to me. You know like I want. I want it to be simple when I get in there. I don’t want to have to like think about like okay.
Is this thing going to loan today, or is it not going to load yeah? Oh one of the thing I was going to say is how you send it. You know it’s a lot of stuff compacted and one well before this tool. I had to use like multiple tools to get the same data so like I had to use I’ll. Actually, just show you the two why you stopped you used to find word count it’s this one right here, I would put I’d, have a feeling yep I’d have to put my items down.
My VA go URL by URL and tell me what the competition is and what the averages are. So just just streamlining that alone is enough to make me pay for this tool so but yeah it’s it together. Sometimes I know yeah so, but it’s definitely exciting but yeah. That’s basically it so hey. Thank you so much for reading this article and if you learn some things, please like this article and leave a comment below if you have any questions whatsoever.
Also, if you aren’t subscribed, please subscribe now, because I publish new SEO training articles every week and lastly, if you want to learn or about surfer I’ll, have a link in the description box below this article. Thanks again for reading and I’ll see you in the next article
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