5 billion searches are performed, On Google every single day Seriously, no matter what you do, people are Looking for your products and services on Google cell phone repair, shop, 1,700, monthly searches, iphone charger, 34,000 monthly searches, best smartphone, 41,000 monthly searches And these search volumes are Only for US based searches, But here ’ s the thing, Even though there are billions of searches.

Every single day, our recent study shows that 91 % of content gets no traffic from Google. So how do you join the other 9 % of web pages? And start getting free, consistent and passive traffic from Google. If you ’ re a beginner to SEO, then you ’ re. Going to want to read this whole tutorial because I ’ m going to show you how to Start attracting customers from the world: ’ s largest search engine Stay tuned.

What ’ s up? Everyone? Sam, Oh here with Ahrefs The SEO tool that helps you grow your search, traffic research, your competitors, And dominate your niche, This tutorial is called “ SEO for beginners, ” Because, even if you haven, ’ t got the slightest clue what SEO is you ’ ll have very clear. And easy action items that you can implement into your website right away, So we ’ ll, be covering the most important Things that you should know to ensure that your website is optimized for search, Let ’ s get started.

So what is SEO SEO stands for search engine optimization? It? ’ s the process of optimizing. Your website, And webpages to get free, organic traffic from search engines like Google, Think of Google like a filing system. In a library, The library has billions of books with hundreds Of trillions of pages, So let ’ s say that you want to find something: On “ global warming. ”, Then Google would search through these books.

And extract pages that contain your keywords or closely related words, But, as I ’ m sure you know, search results. Aren’t returned in any random order. Google tries to return the most relevant results. First, by using sophisticated algorithms And they’re so good at this, that most of Us never have to click through to page 2 of the search results. Nobody knows exactly how these algorithms Work or the exact factors it looks at to rank a webpage, but we do know a lot of the so-called “, Google ranking factors,”, so we are able to make some optimizations.

So your job is going to be two-fold Number. 1. We need to make sure that it’s easy For search engines to understand what your page is about and create that content that Matches what we call “, the searcher? ’ s, intent,” right And number 2. We need to show Google and Other search engines that it ’ s, ‘ worthy, ’ of ranking. So throughout this tutorial, let ’ s say that I ’ m a new and budding photographer and I live in Toronto, Canada.

I ’ m starting my new wedding photography. Business called “ Sam PhOHtography., ” Yup, I ’ m, pretty awesome…, but I don ’ t have any friends. So referrals Are out of the question Alright great Step 1 is to find relevant keywords that people Are searching for and see how these search queries fit into your business? The easiest way to start finding relevant Keywords is to put yourself in the shoes of a potential customer, So I would think that a bride or groom looking For some magical wedding photos would search for “ wedding photographer in Toronto.

. ” Makes sense right. So I ’ ll, go to Ahrefs’ Keywords: Explorer Tool which is one of our SEO tools that provides rich data on Google searches and I ’ ll – enter In that search, query here, I ’ ll also change the country to Canada since People in other countries, they probably aren, ’ t looking for a Toronto. Based photographer, as often Now I ’ ll run the search, And you can see that there are only around 60 or so monthly searches for this keyword – phrase which is far from exciting But looking below you, ’ ll, see that the parent Topic for our query is different.

The parent topic determines, if you can rank For your target keyword, so the one that we originally entered here, while targeting a More general topic on your page. Instead, In this case, the parent topic is showing That more people search for “ toronto wedding photographer, ” over “ wedding photographer in toronto. ”. Now, if we scroll to the bottom of the page, You can see the top 10 Google rankings for your target keyword and a bunch of keyword metrics.

I ’ ll just touch on two of them. For this article traffic and keywords Take a look at these two ranking pages. You can see that they generate well over a Thousand search visitors every single month and next to that you ’ ll, see that each page Individually ranks for hundreds of keywords: If we click on the number of keyword rankings, Here you can see all of the different keywords and the ranking positions in Google search.

This is a good thing to do, because you already Know that Google is ranking this single page for all of the keywords, so why wouldn ’ t You be able to rank for these keywords and maybe even more Try and remember this part, because we will Be exploring things like keyword usage, multiple times throughout this tutorial? Alright, now that we have a list of keywords: It ’ s, time to optimize your pages In the world of search engine, optimization This is called “ on-page SEO.

”, Since we know the keywords that people are Searching for in Google, it gives us clues on the language we should use to. Let both Google and potential customers know what your page is about, For example, knowing that “ toronto wedding Photographer ” is a more popular search query than “ wedding photographer in Toronto. ” That will help us make smarter, copywriting decisions. So for your homepage content you might want To say: “ Hi, I ’ m Sam, a Toronto wedding, photographer Blah blah blah blah blah ” instead, Of “ Howdy, I ’ m Sam and I do wedding photos for couples in Toronto.

”, But I do need to make two things very clear. First, you don, ’ t have to use your exact Match keyword since Google has gotten pretty smart at understanding what your page is about, And second it ’ s very important to note. That you shouldn ’ t try to trick Google by using keywords where they don ’ t belong. Your first priority should be to optimize For people, because the last time I checked, robots, aren, ’ t going to pay you for your services.

Here. ’ s an example of what you shouldn! ’ t do “! I ’ m a Toronto wedding photographer that Does Toronto wedding photography for your Toronto wedding. ” This is known as keyword stuffing and long Story short, it does more harm than good, So key takeaway Don, ’ t do it So for on-page SEO. I want to pass on 4 very Basic but important tips that you can use on every page you optimize First, is to optimize your title.

Tags and meta descriptions When you look at the Google: ’ s search results. You ’ ll, see this part in blue and the text below The top part is called your title tag and The other part is the meta description. The purpose of these is to entice someone To click through to your page, And if people are actually clicking through To your page, then that ’ s telling Google that your page is likely relevant to the reason Why they had searched for the query in the first place right, And you can see that Google actually even Bolds these keywords and similar keywords within the search results making them stand out.

With that in mind, I might create a title. Like “ Award-Winning, Toronto, Wedding, Photographer, ” and then my brand name, But of course, if you ’ re going to do something. Like this, it should be true, Then, for the meta description you can explain. In a couple brief sentences, what the page is about, But rather than putting a generic description, That everyone else is doing and calling yourself the best you can put something like “.

Sam, Oh, was rated the Star. ’ s Best! Toronto! Wedding Photographer, He combines creativity with science to capture Life: ’ s happiest day in a million pixels., ” Awww…. How sweet is that Now? This would make me as a consumer, want To find out who this awesome photographer is The last part of on-page optimization is the Most important and that ’ s the actual content on the page For a typical wedding, photography, home page I might have some images, a short “ about us, ” or “ about me, ” section, possibly The services that I provide and some testimonials from happy brides and grooms Without over complicating things.

You ’ ll, Likely want to use your primary keyword. Phrase in the main headline often referred to as an H1 tag And looking at one of the top ranking pages. You ’ ll, see that they did this right here An example of what you probably shouldn. ’ t Be doing is something like this hello there. The H1 or heading tag here says “, hello, There ”, which doesn ’ t help anyone understand what the page is about And remember.

Your job is to help Google best Identify your page as being relevant to the user. ’ s search! Query! I ’! Ll! Go back to the organic keywords! Report! In Ahrefs to see one of my competitor, ’ s keyword rankings and see if there are any Other ideas that might help Google better understand what my page is about. You can see some other relevant keywords in Here, like bridal photos and GTA, which stands for the Greater Toronto Area.

So as you ’ re, writing the copy for your page You might want to keep these in mind and sprinkle them in where it makes sense. And reads, naturally, to visitors: Alright! So let ’ s take this Sam PhOHtography Example, one step further: Let ’ s say that my business was growing. I got a lot more experience under my belt and I found out that I have some mad skills. In areas like landscape portrait travel product photography, So I decided heck.

I ’ m going to offer those services too, Rather than trying to rank my homepage for Keywords that aren ’ t exactly related. I could easily create new services pages, So I ’ d, do the same thing by first going To Ahrefs Keywords Explorer, Then I ’ d type in something like “ toronto. Product photographer,” and I ’ ll, quickly, look at the search volume and see it has 100 Or so monthly searches in Canada, Then I ’ ll.

Take a look at the parent topic. That has around 200 searches And here ’ s a quick but super interesting side. Note With wedding photographers people seem to Be searching for “ Toronto wedding, photographer, ” the most While people looking for product photographers In Toronto are searching for “ product photography, Toronto. ”, So this step is vital to ensure you ’ re, targeting Keywords that will provide you with the most exposure for your pages, So for our services page, we would do the Same thing as we did before with the title tag, meta description and the content on the page.

The last thing you should do is to include your Primary keyword phrase in the URL of the page So for a product photography, services, page Your final URL might look like this. If you ’ re a WordPress user, you can just Click here and edit it using hyphens to separate spaces. So in this case I would change it to product-photography-toronto. A really quick hack you can do is to look At the top 10 rankings and see how they ’ ve optimized those pages to rank there.

So if we look at the Google search results, For “ Toronto product photography, ” you can see that some of the pages are keyword. Stuffing in the title tags and that the meta descriptions are all kind of cheesy or they’re truncated Clicking through to this result, you can see That it ’ s just a classifieds site similar to Craigslist, so it ’ s, clearly not optimized Clicking through to this one.

You can see That they included their keyword phrase in the heading and title tags, but then there ’ s. Pretty much no content on the rest of the page And then clicking through to this one here, This one seems to be over optimized for their keyword target And, if I do a ‘ find ’ for the word, “ photo ” You can see over 110 instances of it on this page, which again will do more Harm than good, in the long run, What you ’ re seeing here is an opportunity.

To overtake these search results, Basically, Google has no choice but to choose The best options from a bad pool of pages Alright. So by this point we ’ ve, optimized Our main pages for our different services and we’ve covered the basics of on-page SEO And if you ’, ve done this for all of your Key pages, then, I can assure you that you are miles ahead of a lot of your competitors, The next part and arguably most important Piece of ranking high on Google is off-page SEO.

Off-Page SEO often refers to link building And link building is the process of getting Other websites to link to your web pages, Basically links act as votes or other people. Vouching for your website saying: “: hey! These people are really good at what They do, and I trust them enough – that I would send my visitors to their website. ” It works in a similar way that you would refer. Your friend to buy a product from whatever store, because you ’ ve tried it used it and loved it In general, the more quality backlinks you Can get from relevant pages the higher you ’ ll rank in Google.

Now I ’ m. Putting the emphasis here on the Word, “ quality, ” because there are a lot of different types of links you can get from Like forums, directories and editorial links to name a few, But if you think about it, a place like a Forum, where virtually anyone can place a link will likely hold less value than a link from Someone else’s blog, But to be clear, other types of links will Still hold some kind of value, but probably not as much as links like editorials would.

So, if you ’ re focusing on quality, then you ’ ll. Probably want to prioritize editorial links And the main way to get links from other people. ’ s! Blogs is through something that SEOs often refer to as “ outreach.. ” And outreach is exactly the way it sounds. You ’ re, contacting people and asking them for a link, But you can ’ t just email, someone and be like “ yo. I need a link Hook, it up.

”. It doesn’t work that way. There are a three things that you need in Order to make your outreach campaigns more successful 1. You need people who are actually Interested in the stuff that you do 2, You need a good reason to contact them. 3. You need a pitch that somehow benefits them. Let ’ s go through a few examples. Shall we First we need to identify people who are interested In what you are doing, The most commonsensical one in the context, Of link building are websites that have already linked to your competitors.

You can find these pages by going to Ahrefs’ Site Explorer and entering in a domain or URL, So I ’ ll enter in mangostudios.Com, who also Does wedding photography in Toronto? I ’ ll, also narrow our search down to pages That are linking just to their home page From here. I can click on the backlinks option. In the left column – And here I ’ – ll – use this filter to narrow Down the backlinks to only links within content, since I mentioned that, I want to get some Editorial links On the left side, you can see the websites That linked to the target, URL or domain and on the right side, you can see which page They linked to and the context of the backlink.

Next, let ’ s click through to this one. On “ Jaw-Dropping Gorgeous Wedding Flower Ideas..”. You can see that there are a bunch of pictures. Of flowers And hey, I actually have a great one that ’ s way better. Than all of these, So let ’ s check that off on our checklist. For successful outreach We now have a prospect, So I can contact the author, Nicole and let Her know about one of my pictures that was published in some kind of wedding magazine.

Because it ’ s that awesome, So this now fulfills checkbox # 2. We have a good reason to contact her because We have something relevant to her piece And, of course, I ’ d be giving her rights To publish my photo, which also checks off # 3 As a side note it doesn, ’ t mean that she ’ ll. Publish my photo or give me a link As a general rule of thumb, the better, the ‘, excuse, ’! You can come up with to contact the author, the better your chance will be To get the link Another good reason to contact someone is To offer a guest post Blog owners are always on the hunt for new Content and since your site is new, you ’ ll, be getting in front of someone else.

’ s audience! In exchange for some of your time and content where you could easily use some watermarked Photos that you ’ ve, taken With guest posts, your reason to contact them Is pretty reasonable and you ’ ll be providing value, which is free content ( that should Be good ) that benefits them and/or their website. The next outreach prospect you can find are Businesses in a lateral, non-competing niche, So as a wedding photographer, you might want To contact other local flower shops, reception, halls and wedding planners, If you look at the “ jaw, dropping flowers, ” Article you can see that there are two people mentioned in the article There: ’ s Mango Studios, which is the site That we ’ re analyzing, as well as an event and design planning company.

You can contact these people To form meaningful relationships, Just think about it for a second, Your businesses go hand-in-hand and you can Pass on referrals to each other, you can link back to each other as a ‘ preferred vendor. ’! Or link to others, ’ content in guest posts where it’s relevant And this isn ’ t limited to just local businesses. This applies to everyone, So find some solid partners who are on that.

Same journey as you in a lateral niche and help each other out Now with link building, there are numerous Tactics and strategies, so if you want to expand your knowledge in this sphere, then I highly recommend reading our series on link building where you ’ ll, get a full scope. Of how to do this effectively, Alright, We are on to the last SEO tip that I see a Lot of beginner! ’ s avoiding! Now, if you have something to sell setting Up your homepage and product/services pages is probably the first thing that you ’ ll do or Did and for good reason, These are the pages that will directly generate Leads and revenue for your business, But here ’ s the final tip start blogging.

Now I ’ m, not telling you to write about How you changed your storefront sign from red to green By blogging? I ’ m, referring to providing Practical content that can and will help your prospective customers solve problems In Dr. Jonah Berger. ’ s book Contagious! “, Why Things Catch On,”? He shares his research on why content gains popularity and even goes viral Content that provides “ practical value, ” Was one of the key factors to success? People don? ’ t just share funny.

Cat articles or emotional stories, They share things that help others And the same goes for gaining links. People are more likely to link to your content. If it ’ s, helpful, actionable and solves a problem. Look at what we do for the Ahrefs blog. We have numerous SEO tools, but we tackle Different big topics like keyword, research and link building, And even if you don ’ t, use our tools, you can gain A ton of value through these monstrous posts, But you ’ ll, see that we include shortcuts Or hacks, where our tool can make doing SEO a whole lot easier To further prove my point: if you look at The “ top pages ” report inside Site Explorer.

You ’ ll, see that the pages that generate The most search traffic for us mostly come from our blog articles Blogging lets you reach large audiences. For example. We saw that Toronto wedding photographer had around 900 monthly searches in Canada. Let ’ s, look up something like “ wedding, Venues: Toronto, ” in Keywords Explorer. You can see that it has around 1,400 monthly Searches in Canada, If you ’ ve, been in the wedding photography.

Business long enough, then you ’ ve, probably done shoots at numerous venues, So you could create a post with Helpful and practical value, For example, I might create an article of Some of the best venues that I had taken photos at and display pieces from My portfolio within the blog post, I would also detail pros and cons of each Place pricing information, location, details, items on their catering menu or anything Else that would be genuinely helpful to a person visiting this page And, if you think about it, people usually Book the venue before the photographer, So there ’ s a solid chance that after people See some of your stunning watermarked photos, they might look through your portfolio and Contact you for a quote that can generate more customers for you And, if you think about it, they may have never Discovered you through a different means, because they didn ’ t type in a keyword.

Phrase like “ Toronto wedding, photographer,” or their friends didn’t refer you to them. When you ’ re. Thinking of these ideas put Yourself in the searcher, ’ s, shoes. What would they be looking for and what would Help them solve the query Now, when you ’ re, picking, topics try and Stick with ones that provide value to your business. So as a photographer, I would want to almost Always showcase my work because I would be judged by my portfolio As a software company.

We showcase how our Tools can help in people. ’ s SEO process, because people will buy our tools if they see how It benefits them As a coffee roastery, you might show them How to make the perfect cup of coffee or an article on how to roast beans? I cannot emphasize enough how much a blog Can help you boost your SEO efforts It ’ s a great way to get ahead of your competitors. Who have been in the game for longer than you, but they’ve been targeting only these ‘, obvious: ’ keywords From here: you can just rinse and repeat the Keyword, research process, the on-page, optimization tips and continually build links to your Content and articles and start climbing the Google search rankings, We have a ton of really helpful articles where We expand on these topics, so I ’ ll, leave links to those in the description Make sure to subscribe for more actionable.

Seo and marketing tutorials and if you have any questions, feel free to leave a comment. And I would be happy to jump in and help out, Sam PhOHtography signing out

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So this isn’t going to be like a lot of the other Articles you’ve probably seen about how to learn SEO because I’m not going to focus On the definitions of things, I’m not going to tell you what backlinks are or what keyword research is.

You can find all that stuff on your own and it’s totally available. For free everywhere online, so I’m not going to get into that because the truth is anyone. Can find information, but if it was as easy as just Getting more information more people would be successful at SEO. So what makes the difference between people who succeed in SEO and people who don’t succeed in SEO? Well, that’s exactly what I’m Going to cover in this article, so let’s talk about how you Can learn SEO the right way so back in 2011, I started My very first website – and it was an absolute ghost town – It had no traffic for months.

And months and months and no matter what I did, I Just couldn’t get more traffic and that’s when I finally stopped trying to figure it all out on my own, and I started to do a Little more research, and then that is when I discovered SEO, and so I immediately started taking action on everything that I was learning and then, within a few short months I was able to grow my Traffic substantially – and I even made my very First, affiliate sale, so that was a huge thing for me because all at the time I was really trying to do was just make enough money to be able to pay my bills in the future, and then I would be happy and it’s amazing what it turned into.

But ever since I used Seo to grow that website. I got absolutely obsessed with it, and so I started creating Website after website, because I really just Wanted to get better at SEO, I actually wasn’t too concerned About making a ton of money, I just wanted to get better at SEO, because I knew if I can Consistently rank websites. On the first page of Google, I was able to drive organic search traffic to any website that I wanted.

That would be an extremely valuable skill and then in the future I could take that skill and Start to sell it to businesses or use it to grow my own company, so I knew at that time. I really needed to focus on learning how to do it the right way. So in this article I’m going to show you the exact process, I used To learn SEO the right way and how to learn it fast and learn it in a way. That it actually sticks so that you can continue to be an expert and continue to get results.

Now and into the future, so the very first thing you have to do is you have to get base knowledge so there’s unlimited information. About SEO on the Internet, You can go into Google and search. You can go into YouTube and search, but really this is of Course a little biased, but you can just go right. Into my YouTube blog or go to the Gotch SEO Blog and you’ll, pretty much Find all the information you need to know about SEO and to give you that base Knowledge that you need before starting to take action before moving on to the next step.

Now before you take All the base information that you’re going to learn And start acting on it, you need to understand that not all actions in Seo are created equally Some actions produce 100 Times bigger results, while some actions produce Very little results so knowing the difference. Between those actions is absolutely critical and that’s really what makes A difference between people who are extremely effective, In their SEO, campaigns and people who focus on a bunch of stuff that doesn’t actually produce results, so you wan na focus on the things that are going to produce the biggest results with the minimal amount of effort.

So what are those Actions that you can take that are going to produce huge results. Well, the first is understanding how to create keyword-targeted content, also known as SEO content so SEO content actually applies to informational pieces of content which are going to be blog posts. And also transactional pages, which are going to be lead capture, pages, local pages or even e-com pages and the way you structure, those pages will completely depend on the intent behind the keyword phrases.

That you’re going after so, for example, if you’re targeting how To train a Great Pyrenees, that page should be completely focused on educating that person about how to train a Great Pyrenees. It shouldn’t be built to Convert them into a customer, It should be built just to educate and once you’ve done that job, then you can ask for something which, typically, in that case you wan na just ask for an e-mail address, because you’re so early in the sales cycle that it’s not Going to convert very well, if you immediately try to Hit them with a sales pitch, so it’s best to when it’s An informational asset to go after something that’s a little lower barrier to entry, so that would be like trying To get their e-mail address and you can offer a lead Magnet or something of value in exchange for their e-mail address and then transactional Pages, on the other hand, would be built to actually Convert the searcher into a lead or into a customer.

So if you were a dog trainer in St. Louis and you wanted to rank For that keyword, phrase you’d want that page to be structured to build a lot of trust and, most importantly, build it in a way that’s completely designed to convert. So you see the differences that the information Was designed to educate the transactional is designed to convert so knowing the difference? Between those two is completely dependent on Understanding search intent, but I won’t go deep into that because I have a ton Of articles on my blog about search, intent and make sure you read those, but regardless understanding how to create New keyword-targeted content and how to improve existing Content on a website is one of the most fundamental Seo skills that you can learn’cause the truth is websites are filled with Thin duplicate, outdated and just sometimes Straight-Up, bad content, and so you have to understand How to go through a website and find these issues? These content issues and then know what to do with The content once you find it so, in a lot of cases, you will actually end up having To delete a lot of content or consolidate, or even redirect, Content to primary assets, but once again I have A article on my blog about how to do a content audit so make sure you read that but understanding how To create SEO content and how to optimize existing content is a fundamental SEO.

Skill, you have to learn. Number two is link building, so I know there’s a lot of Stuff out there right now about how links don’t matter, but there’s so much evidence. Showing that they still matter and have mattered pretty much forever, so it’s kind of a silly discussion. Overall but regardless it is very, very difficult. To rank without links – and it can be done but you’d have to be willing. To wait a very long time to be able to get those results, and so, if you’re willing to Wait years and years and years to get results, then you might be able to do it, but in most cases you’re going to need links if you’re competing in even A semi-competitive niche – and you have to think about it this way, If all things are equal, let’s say you have two competing websites: They both have incredible content.

They both have incredible design. They both have incredible user experience. Well, what is Google going to use to determine? Who should rank Well? The only thing they Can do at that point if all things are created equally is they have to look to external sources? They have to look to external factors to determine which pages are best, so the number-one factor that they can use are links from other relevant websites or links from other credible sources.

And so whoever has the Most high-quality links is going to definitely Outperform the one that does not because if all things are equal, that’s going to be the determining factor to do decide who wins in that battle. So that’s why it’s absolutely critical that you have a concentrated effort to acquire new links to your website, because otherwise it’s Going to be extremely hard, no matter how good your content is no matter how good your website is, and that may change in the future, but right now that continues to be one of The most important factors for SEO performance so make sure you learn.

Everything about it, so the third high-impact area that you need to study and learn is user experience, optimization and so a lot of the Technical SEO, optimization that you’ll go through, will improve user experience, but anything you can do in a website that improves user experience. Is going to benefit SEO and, most importantly, it’s going To benefit your conversions, and so it’s a critical Piece of the puzzle and so understanding how to create and Optimize existing content, understanding how to acquire links and understanding how to Optimize for user experience, if you get those three right, And you understand those and you really hone in on Getting better at those, you are going to be a really Really good SEO expert and then number four Which I consider a bonus, but I really think every SEO should be competent in this skill and that’s conversation rate optimization also known as CRO and CRO is critical.

Because it doesn’t matter how much traffic you drive to your site, if you don’t actually turn that traffic into leads and customers and that’s when CRO comes into play, so I won’t get deep into CRO. But it’s absolutely critical that you’re consistently Testing your pages and trying to improve your pages so that they convert at The maximum that they can so that you’re getting the Most out of all the traffic, that’s going to your site! Okay! So now that you know that you need to Establish base knowledge, — Knowledge, and you need to focus on the high-impact actions within SEO.

The third and most critical Part of this process, which I always recommend to People within Gotch SEO Academy is to start your own side hustle Now I know that might seem like a kind of a weird suggestion, but believe it or not when You start your own project and you use that as your Testing breeding ground – you will learn so incredibly fast, and this is the process. That I recommend doing so, while you’re getting Your base knowledge, while you’re learning the key elements of successful SEO campaigns.

What you wan na do is study one thing. So, let’s take one of My articles, for example, Go and read one of my articles and when you see something That’s actionable, take that action item and put it what I call On a future actions list, and so what I do is I Literally, take actionable items from content books articles whatever, and I put it on a future actions list so that I am accountable to Take action on that information, and so you need to have That process in place, because otherwise you’ll just Consume consume consume and you won’t actually Act on the information, and so everything that you have consumed doesn’t matter unless It’s actually acted upon, and so it’s so incredibly critical to understand that concept.

You’ve probably seen many people online, maybe on Twitter or where else where they know a lot of information, but they can’t actually Demonstrate that information, so, for example, there may Be some college professors that know a ton about business. They may know the history of business. They may know everything You could ever imagine historically about being an entrepreneur but they’ve, never actually Started a business They’ve actually never grown a business, so that applies in SEO too.

There are tons of people Who know everything every single, nook and cranny about SEO? But honestly a lot of Them don’t actually know how to execute that information, so you don’t wan na, be a person that just knows a bunch of information. You wan na be someone who actually knows how to Execute on that information and knows how to get real results and the only way to get real SEO results is to act on every piece.

Of information that you get so that you can learn from It and iterate over time because there are no rules in SEO. Everything is a hypothesis. Everything is a best practice, but you should always be putting those best practices to test and that’s really really important, and even my own advice. Anything I give you put it to the test, See if it works. You should always be questioning. Everything at all times, but the way to really Question it the right way is to actually act on it and get that feedback.

Based on your own actions, Now, the good news is that I’ve done a massive amount of Testing and failure for you. I’ve worked on hundreds of SEO campaigns, so you can really bypass a lot of the stupid stuff that I did so you don’t have to it yourself and trust me. I did a lot of Stupid stuff in between here to get to the point where I am now so believe me, you don’t wan na go through any of the stuff that I did in between.

So that is really the value of working with someone who has expertise, and I’ve had to do that many many times throughout my SEO career seeking out information from people who are way. More experienced than I am because I know that I do not Wan na go through this again in any other field, so I always look for people who are way more experienced than I am to leverage their expertise. So I don’t have to go.

Through all the failing and the testing and the experimentation and the time-wasting, I don’t Wan na go through any of that, I’d rather just bypass all that and work with someone who Already knows what they’re doing and so understanding That principle is huge because at the end of the day, We only have so much time. You can’t learn every skill in the world, so you have to work with other people to acquire these skills and the only way to do It is to work with people who are more experienced than you are so the big takeaway for step number three is to start your own side hustle and make sure that you act.

Far more than you consume, I recommend about a 90/10 split, so 90 % of your time. Should be spent acting 10 % of your time should be spent educating yourself and learning Okay. So let me review how To learn SEO the right way so step number one establish The base foundation so learn just enough so that you can start to take Action on the information Number two learn the most Important parts of SEO, which is going to be content, Link building user experience and conversion rate optimization and then number three start your own side, project or side hustle, so that you can get Real-Life experience in SEO, and even if you’re already An experienced SEO and even if you’ve worked On SEO campaigns before it’s still really important to have your own side projects, Because it keeps you fresh, It keeps you thinking’cause when you have to Start something from scratch: it forces you to think in A totally different way – and so I highly recommend you check out the article on my blog about how to build a niche site, because that goes through.

The entire process of how to start a niche site. So, if you wan na start Your own side project at an affordable price that Is the best way to do it Just go through that article? It’s completely free It’s about an hour long, so make sure you set some time aside, but it will give you everything. You need to learn exactly how to start a niche site or start your own side project. So that’s all I have for you.

Today about how to learn SEO and to be honest, if you wan na not have to Go through all the testing and all the failure and All the time-wasting and honestly wasting a ton of money like I did for many many Years, trying to learn SEO, you can actually just Join Gotch SEO Academy, which over 800 other SEOs, are Already inside there learning and what it is, is an exact, step-by-step Seo training program and the real value of Gotch SEO Academy is that you’re really just piggybacking off my years and years of SEO experience and the cool part is you don’t have to go? Through that entire phase of trying to learn and Testing and failing and doing all kinds of Stuff trying to learn SEO: Instead, you can just Learn a proven SEO process, that’s based on real-life experience and you can save a ton of time and money and you can actually Learn SEO the right way so that you can start Getting better rankings and more traffic and you can really grow Any company that you want It’s such an incredibly powerful skill but, like I said, I’m not Going to pitch you super-hard about Gotch SEO Academy, I just hope this article gave You a nice little framework for learning, SEO the right way and if you got a lot of value from it, please, like this article And leave a comment below and if you’re not Subscribed please subscribe because I’m going to be Publishing a lot more articles just like this one, so that’s all I have for you today I’ll see you in the next article ( off-kilter, music, )

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