Friends, I have been using Google’s, Pixel 6 Pro for a week. I go into shock every time.
I unlock this phone’s screen.
Why is that? Well, when you unlock the screen of iPhones, you type the password, then the screen is unlocked right away, But here look I experience this every time I type the password, but nothing happens.
I have to click on this so that the screen opens Isn’t that so nonsense.
.
Music PLAYING JOHN MUELLER Welcome to another episode of Ask Google Webmasters Today.’s question is from Marcus, Chaeppeli Marcus is asking. Can we have a clear answer to the question how to handle headings and accessibility? I see a lot of multiple h1’s All, but one are usually hidden out there on the web. Everybody treats it differently and stuff like the main tag. So this is a pretty common question and it’s pretty straightforward. Our systems, don’t have a problem when it comes to multiple h1 headings. On a page That’s a fairly common pattern on the web, We use headings to better understand the context of different parts of a page Having clear semantically. Understandable headings is useful in understanding any given page. However, we have to work with the web as we find it And a lot of it. Isn’t semantically structured at all For users. The difference is minimal. Both kinds of pages can be extremely relevant to a question that they have In turn. Our systems aren’t too picky and we’ll try to work with the HTML as we find it, be it one h1 heading multiple h1 headings or just styled pieces of text without semantic HTML at all. In short, when thinking about this topic, SEOs shouldn’t be your primary objective Instead think about your users, If you have ways of making your content accessible to them, be it by using multiple h1 headings or other standard HTML constructs, then that’s not going To get in the way of your SEO efforts, I hope you found this answer useful And if there’s anything else, we can answer for you. In short, video form. Please send us your questions using the AskGoogleWebmasters on Twitter so that we can include them in one of the future videos To stay in the loop make sure to subscribe to the channel and see you next time, MUSIC PLAYING
Data analytics plays a role in every business and in every industry, and a growing number of companies are relying on it to make decisions that will lead to more sales and revenue. But with so much data available, how do you mine and analyze the numbers and figures that will really have an impact on your bottom line? Courtesy of Visalia SEO, here are five things you can do to grow your business using data analytics:
Develop an In-Depth Business Plan
Gathering data pertaining to your business will help you establish a budget as well as sales goals and strategies. It will also allow you to forecast trends and stay ahead of the curve by letting you develop statistical models and predict future growth. Performance data lets you see how your business is doing, how your team members are performing, and whether you’re wasting money, time, or resources on a particular product or marketing strategy. You’ll also be able to streamline your business processes and get rid of poorly-performing offerings or services. ERP software will help you organize your resources so you can operate more efficiently.
Know Your Audience
You can target your market more accurately using data analytics, thus avoiding spending money on promotional campaigns with a low return on investment. Track the buying patterns of your existing customers by analyzing your customer relationship management (CRM) data. You’ll be able to anticipate your clientele’s needs, and you can then use that knowledge to send personalized emails offering new products, promotions, or services. Knowing where your audience likes to spend time online will also help you decide where to invest your advertising money for the highest ROI.
Design a Marketing Campaign
Establish key performance indicators (KPIs) that will help you focus on specific outcomes, and use your data analytics to reach those goals. In order to tailor your messaging to your audience, you need to start with a solid marketing foundation where your ideal customer is clearly defined and where you know your brand positioning and your place in the market. Your advertising campaign should target people with the same profile as your ideal customer, with a strategic message that speaks to your audience’s specific needs or wants.
Gathering data can also help you to create a realistic marketing budget and set key metrics you can use to quantify your success. Metrics are especially important if you are reporting to key stakeholders who want to ensure their money and influence are being used strategically. And since marketing is so closely tied to sales, these numbers and reports will help you to make realistic sales projections, too.
Focus on Social Media Channels
Using social media analytics will help you discover trends, see what your competition is doing, and how people are reacting to certain brands or online conversations. A strong social media presence can lead to greater brand awareness, which in turn will drive customers to your website. Keep track of engagements on your posts to see what channels drive the most revenue for your business, and take advantage of SEO practices to drive traffic to your sites. If you need help with this level of optimization, Visalia SEO offers services related to several popular social media platforms.
Make Recommendations to Decision Makers
Data analytics allows you to quantify success as it gives you a clear, real-time picture of your business sales and revenue, and it can be a great tool for effective communication. Use this information to reach out to partners and investors, and to share new ideas and strategies for growth. Arm yourself with solid numbers, show that you’ve done your homework in terms of risk assessment and analysis, and you’ll be more likely to be heard by the decision-makers in your organization.
Data analytics helps leaders develop new business ideas, design marketing strategies, and reach new customers. Understanding how to collect and use this ever-growing data is an invaluable tool for a company looking to expand, so make sure data analytics is part of your business growth strategy.
Put your data to use in every way possible, including Search Engine Optimization, or SEO. Not quite sure how to do it? Visalia SEO can help! We work with websites and social media platforms to make your online presence professional and effective. Visit us online to learn more.
Image via Pixabay
– How to optimize your Google My Business listing in 15 steps coming up. (bright upbeat music) So first off, Google My Business is so valuable. If you can rank on the first page of Google and be on top when it comes to the business listings for your particular industry, that’s a game changer, but how do you do that? Well, in this video, I’m gonna walk through 15 simple steps that you can follow to optimize your Google My Business listing page so that you rank higher. Let’s dive in.
Step number one is your business name. So Google My Business obviously has a field for business name, populate it, and use your actual business name, your legal business name, how you would put it on your business card. Do not try adding keywords to your business name. Do not try adding your city or your location to your business name. This will hurt your rankings.
So make sure that it’s just truly what your business name is.
Step two is to select your primary category. Now don’t get caught in the weeds here. You can only select one. There’s a predefined list that you can choose from, so just make sure that you pick the category that makes the most sense for your business.
It’s the most important category of what you do. So if you do multiple things, just pick the one that’s your most primary category that you would want the most sales to come from. What’s the most important keyword essentially for your business, select that as the primary category. Now power tip here, you’re gonna wanna also optimize your website with that primary category keyword. Use the same phrasing, and use that on your website content.
So put it in your homepage, title tag, on your homepage, content, your headings, everywhere you can that makes sense authentically and naturally, use that term on your website so that Google can connect the dots between your Google My Business listing and your website, that’s gonna help you rank higher. Step three is to select your secondary categories.
Now go through the process here, and this is where you’ll select the other categories of things that you do. Don’t select things that you don’t do. Make sure you only select categories of products and services that you offer that make sense for your industry and what your business does and who you are and what you’re about, right?
You don’t wanna confuse Google here.
You wanna make sure that this is lean and mean. Don’t select a ton just for the sake of selecting a ton, right? Just be very very targeted here with your secondary categories which are other things you do beyond the primary category. Now here again, power tip, take these important phrases and also get that content on your website.
Make sure you have service pages on your website, product pages on your website, and they’re properly optimized with these exact same phrases so that you Google My Business and your website both match, and that’s gonna help give you double power to rank higher. Step four is to populate your street address for your business. So if you don’t have a physical location, no problem this can be hidden. But if you do have a physical location that somebody’s gonna be present at, at least some part of the week, make sure to populate your address. The important thing about the address is the closer somebody is in proximity to your location, the better chance you have at ranking high.
But if you’re using a fake address or something like that, that’s gonna crush your rankings. Don’t try to trick Google. Simply just state the area that you serve and hide your address. You’ll be just fine. Step five is to list your service areas.
So your service areas are areas you serve. Think about this in terms of you visiting your customer. So if your customer visits you, that’s where you’re gonna wanna use the address field so that there’s a physical address they can come visit you at. But if you generally visit your customer, you’re gonna wanna use the service area tool. So make sure that you add your service area or areas.
Keep in mind, once you go outside 20 miles of a service area you’re not really gonna be too visible. So don’t try putting a bunch of different service areas. Don’t put the USA and think that you’re gonna show up everywhere because you put the USA.
The service area should be truly the area that you will serve. So if you don’t wanna serve particular area two hours from where you are, don’t put that service area.
Just put your true service area. Step six is to add your business hours. So this is your hours of operation for customers. So if customers can visit you or call you and find you there available to help them then that’s your business hours. So populate your business hours for each day of the week, put closed if you’re closed.
Also, you can go ahead and you can establish which holidays you’ll close so people can see that in advance. This is gonna be helpful, and keeping this updated and fresh with your listing will help your listing be active and ultimately rank higher. Step seven is to add your primary and additional phone numbers to your listing. Your primary phone number is best if it’s local. So if you have a local number in your area, that will help with your ranking, so use your primary for that.
And then if you have additional numbers, like 1-800 numbers or call tracking numbers, that kind of a thing, use that in the secondary phone number. Now, if you do have a call tracking number you wanna use, try to get one local, and then you’ll use that in the primary. The key is with the primary, if you have a local number, that’s gonna help up with your rankings. Step eight is to add your website URL. So make sure that’s just right to your homepage, or it could be to a product page, or a service page if you think that’s more beneficial.
Or if you have multiple locations and you’re optimizing multiple Google My Business profiles but you just have one main website, and each location has its own URL and own landing page, use URL in that specific business profile page. And then if you’re a marketing guru, you might wanna use some ref codes, or some UTM tracking codes in the URL as well. So keep that in mind. Step nine is to add your appointment URL. So if there’s a way for anybody to go ahead and book services online, book any type of an appointment, or even just fill out a lead form, use that field to enter a URL there so people can schedule an appointment, or a free estimate, or whatever it is online, link them to the form on your site or the scheduling tool that you use so they can go ahead and do this.
Step is to add your services, your products, your product descriptions, and your menu, depending on the type of business that you are, to your Google My Business profile. So menu is only applicable to restaurants so if you’re not a restaurant, you can skip that part. But if you’re another type of a business, you generally have services or products. So definitely make sure that you add your services and products directly to who your Google My Business. Add all the content that you can in terms of your product and service names, and their descriptions, and populate that directly on your Google My Business.
This is better than linking to your website for those products or services. The more content you can add to your Google My Business profile, the better. So take advantage of this opportunity, spend some time doing this. If you have seasonal products or services make sure to keep that in mind, throughout the year you wanna put a reminder out to yourself to update your Google My Business, and that’s actually good, because when you’re updating your Google My Business, Google sees that as an active profile and therefore it ranks it higher.
So just make sure you take advantage of this ‘cos this is something that most small business owners skip.
So you don’t skip it, you do it, and you’ll rank higher. Step 11 is to go ahead and populate your business attributes. Now this is like categories you have specific things that you can choose from here. Just make sure that you’re honest and authentic here, don’t select anything that you don’t have. So some of the things here might be the number of bathrooms you have, if your facility is handicapped accessible, et cetera.
So just go through the list, go ahead and populate anything that makes sense. Don’t skip it because like I said earlier, everything you do on your Google my Business Profile is gonna help your ranking if it’s authentic, true, and accurate. So just make sure that you populate it if it makes sense and move on. Step 12 is to populate your business description. Now this is the money line for your business.
This needs to be your best sales pitch in one paragraph. The character limit here is 750 characters, so make sure that you have a really good sales pitch within 750 characters. Keep it high level, keep it very targeted to your brand, keep it your elevator pitch, don’t include links, or emojis or anything like that, but do include your very best primary keyword and maybe a couple secondary keywords which should match your primary and secondary categories ideally. Make this just your best content right here. This is gonna help attract customers and help your ranking move up.
Step number 13 is to add your pictures. Add photos to your Google My Business. Don’t skip this step. A lot of businesses skip it, and this is really, really valuable.
Google has so many studies and stats that show that businesses with profiles with a lot of pictures rank higher but they also get a lot more traffic.
So make sure that you are actually uploading pictures. Now, let me give you some power tips here. Upload your logo, a picture of your business, a picture of you, a picture of your employees, a picture of happy customers, a picture of your work, and consistently update your pictures like every month, upload new pictures. Now here, again, make sure that you do this right.
So use your camera on your phone because your camera on your phone is gonna capture what Google calls geo tagging.
This is gonna automatically capture information on your actual picture like the physical location, et cetera. So if you’re uploading pictures that are properly geo tagged in your service area, near your location, this is gonna give you brownie points for Google and help you rank higher. Also name your pictures when you save the file. So save the file with your business name, your business category, which is your primary category term, right? You can also maybe mix in some of the secondary category terms as well, and your city and location.
That way the picture is named, optimized, it’s geo tagged, and you’re always updating your profile with fresh pictures. This is gonna be a really great way for you to sneak ahead of your competitors on rankings. Step 14 is only really applicable if you have multiple locations but it’s to use the labels and the store codes features. So the that’s just where you’re gonna wanna label and give your store a store code if you have multiple locations so you can stay organized properly.
So if you don’t know anything about this, Google it, look it up.
If you have multiple locations, you can learn more, but that’s the high level on it, and it’s really only applicable if you have multiple locations. Just make sure you do it if you do. And step 15, last step and last tip, and most valuable and important tip of all, is to get reviews. The more reviews that you have on your Google My Business profile page, the higher you are gonna rank. So just get review, after review, after review.
Ask your customers for a review after you do business with them. It’s so valuable. That way every customer you do business with is gonna refer you five more. Isn’t that great? So just get reviews from your customers.
It’s unbelievably important and valuable, and also make sure that you consistently do it. Don’t just do this on a one time deal. Make sure that you have new reviews coming in every week, every month, for ever.
And ultimately try to have more reviews and a higher average rating than your competitors in your area on Google My Business. If you have the most reviews, and your profile is optimized in every way that we just talked about, you’re gonna rank really high.
And don’t be defeated if you don’t have a lot of customers yet, and a lot of reviews yet. If you do everything else I talked about, you have a good chance of ranking high just with that alone, but by getting reviews, it’s really gonna sure up the strength of your profile page, and you’re gonna rise to the top.
Thanks for watching, and follow us for more content like this down the road, happy marketing..
Read More: How to add Social Media Links to Google My Business
Read More: How to choose the Right Google My Business Categories
Did you know that it takes only 50 milliseconds for visitors to form an opinion about your site? In a split second, visitors decide whether your site is relevant and interesting, which determines whether they will stay or leave.
You don’t have a lot of time to make an excellent first impression. People have short attention spans online. There are so many other websites out there that are competing with you, and unless you work on making your website relevant, you don’t stand a chance against them.
Fortunately, as an industrial manufacturer, there are many ways to make your website more relevant so that customers stick around. A good, relevant website will allow you to build relationships with leads, so a significant portion ends up striking manufacturing deals with you.
Regardless of what kind of jobs you work on and what kind of products you manufacture, the following six tips will help you make your website more relevant so you can improve your bottom line and increase your overall ROI.
Your first step is identifying your target audience. If you don’t know who you are targeting, it will be impossible to make your website relevant to them. Your target audience will differ based on the types of products you manufacture and the types of jobs you complete (larger vs. smaller jobs, for example).
You have to know not only who you are targeting but what they are interested in and what type of services they are looking for. I would suggest starting off by creating an ideal customer profile. Try to put all of your customers into one person. What would that person look like?
For example, you can ask yourself questions like:
Focus on them, not on you. What kind of problems do they face, and what kind of solutions are they looking for? When they land on your website, you want them to notice right away that you offer the answers they are looking for.
Once you understand who your target customer is and what type of problems they face, you can figure out what kind of content they are interested in. They might be interested in tips on finding an industrial manufacturer, for example, or determining whether a job shop is right for them.
Again, take it in steps: First, figure out who your customer is and then figure out the problems they are facing. Then, create content that helps them solve those problems.
Do some keyword research so you can attract more organic traffic. Think about common search terms your ideal customer might be typing into Google and use an SEO tool like SEMrush to figure out if those keywords have decent monthly traffic volumes and low competition. Most keyword tools will also provide suggested keywords that might also be relevant when brainstorming for keyword ideas.
It is essential to understand that your target audience might be looking for different types of content. The same people might have a few different wants and needs, and there are also various subsets of your target audience that you have to think about – for example, those ready to buy and those not yet ready to buy.
For those ready to make a purchase, you might create more promotional content. However, to attract those who are not yet ready to buy, you might create informative content with the goal of getting those people to follow you on social media or subscribe to your email list so you can continue to market to them.
Generally, there are three types of content that you should be creating in order to cater to the different wants and needs of your audience:
It is crucial to have all three types of content. If you only have promotional content that sells things, you will lose out on a lot of potential leads who are not yet ready to make a purchase. By creating informative content, you can get them to become your fans, bookmark your website, follow you on social media, and subscribe to your email list. Later on, they might reach out to strike a manufacturing deal with you.
If your content is purely promotional, your organic traffic might tank as well. Google is pretty good at figuring out what content is informative and what content isn’t, and they tend to prioritize informative content. Google doesn’t want ads to show up in the organic search results – after all, they want you to pay for ads; that’s what Google Adwords is for.
On the other hand, if you only publish informational content, you will never get a chance to convert your customers to leads. You need to have some promotional content as well. As long as you target the right people – customers who are ready to strike a manufacturing deal – there is no problem with creating purely promotional content.
Finally, you should have content that is a mix of both. This allows you to attract organic traffic and convert some of the visitors who land on your page via Google to leads.
You need to make sure you are addressing current issues if you want your content to be relevant. That’s why it is so important to focus on publishing evergreen content. Evergreen content is content that is relevant forever.
There are two types of evergreen content: Content that is relevant all year round and content that is only relevant during certain seasons. For example, if you run a job shop, you might take on jobs related to certain holiday products. However, since that content will be relevant year after year, it is considered evergreen content, even if it is only applicable for part of the year.
It is okay to publish non-evergreen content once in a while as long as it addresses specific issues. Sometimes, it is necessary to publish such content. For example, now would be an excellent time to discuss how the Covid pandemic has affected job shops and industrial manufacturing in general. You can also talk about how you have personally persevered with whatever challenges you faced due to the pandemic, such as making sure your workers are safe.
However, make that a minority of the content you publish – try to make most of your content evergreen.
The tone of your content is essential as well. Once you have figured out your target customer, you will be able to figure out what style of voice to use. Depending on the customer you are targeting, you can choose between various tones, such as:
You might want to experiment with slightly different voices and see which content performs the best. Using the right voice is essential for connecting with your readers and building long-term relationships with them.
Finally, my last tip is to stick to your industry or niche. While you can explore many topics related to your industry or niche – the more issues you cover, the more content you will be able to produce – don’t spread yourself out too much.
Remember that we talked about figuring out who your target audience is by creating the profile of an ideal customer? The point of that exercise was to narrow down your target audience so you can move on to the next step – creating content that your target audience is interested in. The goal here is to be specific with your content.
Don’t start covering topics that are not related to your industry or niche with the intent of trying to attract more people. First of all, if those people are not your target audience, you will have a hard time converting them to customers anyway. In addition, if you are not knowledgeable about those topics, you will end up sounding and looking unprofessional.
Even more than that: Covering irrelevant topics can drive away your real target base. It can cause the content they are looking for to become obscured in the sea of irrelevant content, and they might think that you are not the company they are looking for.
Definitely do not discuss highly controversial topics such as politics and religion. As a business trying to attract other businesses as customers, there is no place for debating those topics. Such discussions only serve to alienate half or more of your customer base.
So, there you have it: six ways to make your content more relevant. Focus on creating highly informative (and promotional) content that is relevant to your target audience and helps them solve their problems. Stick to your niche and make sure your content addresses current issues – evergreen content works best.
Instead of looking at visual design trends, we’re going to be looking at common patterns in the deeper underlying concerns of design as a whole, so, instead of things like color schemes and layouts in animation trends, this year’s trends list is answering the bigger questions like.
How do we design to make information clear while still making it easily consumable? How do we make design Universal, ensuring no one feels excluded or raised by decisions and how a new generation tools changing the way that we work well or have published their and your blog posts that chairs the top nine trends? In answer to these questions, and in this article right here, I’m going to share with you my top 5 from that list, so let’s get into it we’re starting off with a heavy one with the state of the world.
At the moment, misinformation is everywhere online and it can be really hard to know if the content you’re reading or reading or listening to on the Internet is true or not. Misinformation that can have huge consequences and tech companies are making changes to their policies and, in some cases, the design of their sites in order to try and combat this with varying degrees of success. Facebook’s current iteration shows an overlay on disputed content.
Twitter, our right band, political advertising is part of their solution to this problem, and news sites tend to show a small sponsored label next to content. That’s been paid for. None of these things completely solved the problem, of course, and unfortunately, the spread of misinformation is one of those things that’s going to keep getting worse if we don’t keep working on solving it. So that’s why designing for truth is a big trend for 2020.
It’s something that should be on all of our minds as we’re creating content driven experiences and we as designers need to do all we can to help our users to better evaluate content. This could mean making authors and their credentials much more obvious, so that readers can make a better judgement. It could mean making paid for content appear very differently to a regular other content, so that readers have more context when they see that sponsored stuff, and it definitely also means reading out for changes and the misinformation is spread and reacting to that, because it is an Ever-Changing, beast John from the webflow team, went into great, more detail about designing for truth in the post on the web flow blog.
So you should definitely click through the link in the description that to go and read more about it. Okay, so in principle we know that accessibility is important right. We have for a long time, but in the near future, making sure that our websites are usable for everyone, regardless of their abilities, is likely going to become a compliance issue with requirements. We have to meet just look at cases like the Domino’s lawsuit, where a blind man sued them because he couldn’t order on their website using screen.
Reading software, not good 26 percent of the u.S. Population lives with some form of disability according to the CDC, but it’s likely that a hundred percent of the population will experience either a situational or a temporary disability at some point in their lives. There is no normal when it comes to people’s abilities to see, hear, read, speak, write, etc, and we as designers need to change the way that we design in order to address this box has put together a really good checklist on all the different ways that web Professionals can contribute to creating experiences that are accessible so check that out.
There’s a lot that I need to improve on and I’m sure there’s some things that you need to work on to 2020 is our year. We got this come on. You knew this one was coming right. No code is here to stay. I’r sure you all know the web flow is a big player in the no code movement. Making coding much more accessible to everyone through visual development. Gone are the days when code could only be like written or typed by hand into a text editor by people who knew the language.
The no code movement means that more and more people can now bring their ideas to life, because why do something? The hard way win easier way exists of course, we’re close far from the only Naoko tool out there. Those who check out the blog post for a roundup, some other great, no code, software things like Shopify for creating an online store with no code notion for creating databases with no code zapier for connecting tools in just a few clicks and, of course, the company.
I work for converted for no code, email, marketing, Meishan. It’s been really exciting to see how the industry is growing and changing around the snowcone movement and it’s only going to keep getting bigger in 2020. Speaking of the way our industry is growing and changing visual developer was not a job title that existed when I was getting started in tech, but the rise of the no code movement has opened up new roles like this.
For people who specialized in using no code tools, it’s not quite as common a sight to see as the traditional web designer or web developer roles and job postings yet, but I think we’ll see that change as the no code movement continues to grow. Everyone is a designer is something that sparked a lot of debate on Twitter. But honestly, it’s kind of true everyone is a designer, just like everyone’s a writer and the difference between someone with the title designer and someone who designs without the title is usually one of scale or extent.
Writing and designing are skills, not identities, so being a writer or a designer really just means occupying a spot on the spectrum where, by taking the title, you’re saying that that’s the skill that you use for most of your workday. All that aside, the important thing to realize here is that your role is not your identity, it is not who you are, and over identifying with the skill in this way could be what’s causing this imposter syndrome.
That is rife within our industry and it could also be what causes people to feel a bit threatened when they see people saying things like everyone is a designer so for 20 20. Please, let’s all remember that we are complex human beings. We are more than our careers and more than our skillsets, those are my top five favorite trends from web flows and you’ll trend, roundup blog post, but you should definitely go click.
The link in the description to read more of them. There are some great topics covered. Some real insightful stuff in there overall, I feel a real sense of hope and empowerment in these trainings. I think the design industry is moving in a great direction and I’m excited for it. I hope you are too thanks for reading and let’s make 2020 a really good year,
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Js, WebGL library and combined it With custom shader, the text and noise images were used to create texture map. On plain surface before shader processing, writing a game might sound complicated But actually this one is only just a sophisticated checkbox put together with conditions.
Scss and Haml were used to help Creating logics this one is a clever implementation of Svg radial gradient mask the modified image with sketch effect were put in Place and add JavaScript code to mask over with the original image on mouse. Click, This cool effect is achieved by carefully placed div and a simple Transform animation box shadows were used to create 3d light effect. Scss was used, To calculate the transform amount and apply to each it an awesome slider using Svg image our animations were at by JavaScript using TweenMax, which is part Of GSAP or GreenSock animation platform, actually this one was created with Almost pure CSS using 3d transform and grid template.
The JavaScript was added To just enable the scroll feature, I really love this one. The 3d text was created using text geometry and all cardboard. Textures were Embedded into the JavaScript code, using base64, encoding TweenMax again was used. To move the camera when typing new letters as for physics, engine an Open-Source library cannon.Js was used. This is pure CSS animation. It looks Like we have a sphere shape, but actually it’s just a circle: div box, shadow and Moving face to create an illusion of spinning again, this one is pure CSS at First, I was certain that this was made with three.
Js, but actually it was made With lots of simple square divs, box-shadow Css animation and 3d transform a good design for a product showcased a Transparent product pictures were added to page with CSS hover property to Create hover effect, the grid regenerated with JavaScript, which automatically Recalculate, when resizing browser window, no extra library was used and that’s all For this article, you can find all links to the code at the description box below Hope you guys enjoy and if you want to see more development tips and tutorials Don’t forget to subscribe our blog weekly update thanks reading and see You next time bye,
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So the question was more along the lines of when you get a client.
What does your process look like like? How does payment work because the client has to pay for Squarespace and like when? Do they pay? You, and I thought, that’s a really good question and I kind of figured that out by trial and error. So I am going to tell you guys what you do. What I do so that you don’t have to do the trial and error, because I did it for you. So when someone inquires about a Squarespace site, I will generally like ask them a couple questions and my email just to see if we’re a good fit and make sure that we’re aligned budget wise.
If we are, then we’ll jump on a call just to like meet and make sure like for me, it’s like, I want to make sure you’re normal, like you’re, not crazy, and then they want to make sure that they like me and that we can work well Together and then, if they decide to go ahead with it, I’ll send them their contract and their invoice for a deposit, and then I also send my website questioner the website questionnaire.
I asked a lot of things more generally about the business and sort of the aesthetic fied that they have so far. Do they have branding who’s their target audience? What sort of pages do they envision just roughly so I have them fill out. The questionnaire through dub Sydow and when that’s done, we’ll reconvene on another call and that’s what I call like our strategy, call to go through that questionnaire and then we’ll discuss sort of ways that we might think about, laying out the site.
What we’re going to call the pages, what their content would be? How does the homepage flow? Where does the call-to-action go? It’s just sort of like a collaborative discussion of like okay. What information do you need on the site, and how can I make you? How can I help you to effectively communicate that and I sort of go over my notes from the call and then from there I create a content map in Google Docs, and this is something that’s totally accustomed to each of my clients and it’s really straightforward.
It’s basically just I will create a Google Doc and then I will break it down page by page, so like home page and then I’ll type, a little outline. So, like you know banner banner image, do you want it to have a tagline banner image and then about me blurb? What do you want it to say there and then we’ll have a button that links through your about me and then offerings that will link through to your like packages, call-to-action work with me and then it links through to your contact page.
So just like suggested stuff like that, where the client or their copywriter would then go in and fill out the Google Doc. In addition to that, I also set up multiple Google folders on on Google Drive and each folder represents one page and that’s where the clients going to go in and drop their pictures for each page. I do request that the clients pick out the photos for each page, but they don’t have to.
They don’t have to be set in stone. They don’t. They don’t have to tell me exactly where they’re going, if I do have a client that wants to okay. This goes at the top. This goes here. This goes there. That’s fine! I just asked them to title the page so like next to about me, dot JPEG so like next to about need, object, a that would be the name of the picture. So then, I know exactly where it’s going when I’m dragging it into square space itself, so that tends to work out really well.
So I tend to allow about four weeks for that whole process, not that it takes that long. For me, but often my clients are writing their own copy, a or B they’re working with a copy writer, which is also a collaborative process that takes a while, and they often want to grab that sort of content map from me. First, take it to their copy writer. You know, make some small edits here and there and then once all of that is finalized, pictures copy, etc.
That’s when we go in and do the design, so I always set a design date ahead of time so that the client knows okay. This is how long I have to write and gather my content so that, in terms of actually building the site, I do it on a two-week process. This is something that I heard a long time ago from page Brenton who’s, also a Squarespace designer. She also has a YouTube blog and I highly recommend checking her out, but my process somewhat similarly to hers is two weeks.
Basically, the design date hits so, let’s say the design dates on a Monday like to keep things on a Monday. So it’s you know like a work week. Essentially mm-hm designed eight hits for that whole week. You can just do up until the Friday, but I like to give myself up until the whole the whole right until the Monday, so I’ll design the entire site based on the content map and all the work that we’ve done together up until that point on Squarespace And then the following Monday, I share a live preview with the client, so I don’t give them login details or anything, and this is what protects you as a designer from like the client running off with your work without paying the second half of what they owe.
You um so yeah the following Monday. I will give them the live preview and then what I say is the day that I give them the live preview. They also have one week to get any and all revisions back to me. So it’s kind of like an agreement between us both that we will both be available for that week. I try not to have any other clients during that week, because I want to have all my attention on that client and I expect the same from them.
So there should be a high level of communication, just getting all the edits in in a collaborative way, and they do have unlimited edits, but only within that week as soon as the following Monday hits. If they want anything revised past that I do charge. My hourly rate – and I just try to be super – super clear about that, so that no one gets confused and the reason that I do that sort of one-week design one-week revision period is to allow myself to stick to a schedule.
Because if you don’t do that, sometimes like website edits can go on for months and then by that time, you’ll sort of look back and realize that your hourly rate is nothing. You know and you’re, not making money and you’re pushing around all your other client projects. So you just have to be really clear when you’re speaking to your clients across all communication, so that means in your contract in your Welcome document in your meetings, you just have to really solidify that this is your process, the one week design one week revision and Then anything beyond that will be at your hourly rate generally.
People are super respectful and they understand working on schedules. So that’s good, but I will say that it helps to be really clear about that after the revision week generally, everything will be all set and good to go. So the question that I got on Instagram was sort of about more about like so how do they pay me and how does that work and then how do they go in and pay for their site like I don’t get it so, how I do it at Least is after the revision week, I will send them their invoice for the other 50 % plus, if we happen to add any additional pages along the way or if I did end up working extra hours on the revisions that would all go on to the final Invoice, I will send them the invoice and then I will wait for their payment and then, when I receive the payment I will go into the backend and I will invite them to be an admin on the site.
You can do that really easily under. I think it’s like settings permissions. You just invite them through email. So when they’ve accepted to be an admin, you can actually transfer the site ownership over to them and then at that point they can go in and put their payment information in and then sort of. Like officially own the site um, because people are hiring me to do the Squarespace work for them, a lot of them don’t have any idea what Squarespace is how it works.
So I always always always record usually two to three talk through articles for my clients. In terms of how to get the site actually live, because I can’t do everything like I don’t want them to be giving me their credit card information, I don’t want to be putting the payments in for them. So I do everything in terms of like transferring their domain. Getting everything ready to go live, but just they need to do the part.
That’s just you know, accepting the ownership and then putting their payment information and then just putting the visibility to live rather than private. I’ll record talk through articles, first of all explaining how to put your payment information in and just general like housekeeping sort of stuff like that, and then I record another article. That is a very brief talk through on just how to navigate the front and back end of the Squarespace platform on their site.
Specifically, so I like to cover everything from like switching out photos to like changing your color background, to changing your text to adding a new page to adding a new like contact box. These are all like pretty straightforward things for us as designers um, but I find that my clients really appreciate the talk-through article, especially because it’s tailored to their own site – and it’s me talking in the background – and they also like that it’s recorded so that they can Go back and reference it like six months down the road if they needed to update a page, they can just be like.
Oh, let me just go grab that article and then I can make this small update, um. So yeah, that’s basically my Squarespace process and I hope it was helpful for you guys. Let me know if you have any questions or any articles you’d like to see in the future.
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Some people do both of them together, but not everyone does, as they do, involve a very different skill set for each, and there are many jobs available for both design and development separately, as well as together. Essentially, if you Want the short version web design involves Creating what the website should look like and how it should work and web development involves.
Building that design and bringing it to life As a functioning website, Let’s go into a little more Detail on each of those things Designing a website. Involves taking a brief and the information That a client or company wants displayed on a Website and working out the best structure for it Web designers think a lot About the user’s journey through the site and Arrange the information in a way that means they See the right content at the right time on their journey And they also think a lot about making that information really easy to consume That part of the design process.
Is called user experience or UX, as you may have Seen it referred to as but designers are Obviously, also responsible for the visual look and feel of the site And that’s called the User interface or UI What a website looks: Like is really important because you have to make Sure that the design ties in with the company’s brand and also that the Information is easy to read and consume and it’s Just nice to look at So just like with graphic Design web designers think about typography about color positive-negative space and other design principles like that.
There are many different Pieces of software out there you could use to design a website, but none of them are going to Do the hard work for you They’re all just tools: To get your ideas down and create a visual file or Mock-Up to hand to a developer And we call it a mock-up Because it visually looks like a website, but it doesn’t Function as one yet Once the design is Completed that’s generally, when the development side starts and, like I said this, Involves taking that mock-up and bringing it to life through code so that it functions as a live website that you can put on the Internet for people to use The base of a website Is created using HTML, which organizes the structure? Of the site in code and then CSS is used to style the HTML that base structure to Make it match the colors and shapes of the design? That the designer created There are many different Programming languages and not every web developer.
Is going to know them all They’ll generally have their own few that they specialize in, but HTML and CSS are the basics that you start with. Developers are responsible. Not only for making sure that the site functions Properly and matches the design, but also that the code is written cleanly, so it can load really Quickly for the user And usually developers Will use a text editor like Sublime or Brackets to Write and edit their code, Hopefully from that Explanation, you can see what I mean about this being Two different skill sets Designers need more of an understanding of design, principles and creativity to come up with the layout.
That is unique and answers. The client’s brief and developers focus more On logic-based thinking and an understanding of how Code and technology works, Like I said at the start, There are some people who do have both of these skills, but it’s not essential to know the development side to be a web designer or to know the design side. To be a web developer, What is important, though, is having a basic understanding.
Of both of those things, I’m a web designer – and I do have a good basic understanding of code so that I can actually code my websites But I don’t focus on that as a career, because I much Prefer the design side and that’s where I’m best at, However, having a basic understanding of how the website I’m Designing is going to be coded is really useful to my design process and I always love it. When I work with a developer, who has a good Understanding of design too, because it means that it’s Much easier to work together, So if you were confused About the difference between these two roles, Or perhaps you’re trying to decide which one would be best for you? I hope this article helped you out, Make sure you give it a Thumb’s up, if you did and if you’re new around here hello welcome, my name is Charli and I make articles about Design every single Saturday so hit subscribe if you’d Like to see more from me – and I will see next time – Bye
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I want to share with you some of my most used web design resources so hopefully, in this article you’ll find some new things to try that could help out your process a bit. I’ve arranged these into three categories.
We’ve got inspiration, assets and tools. So, let’s get into it first category we’ll tackle, is inspiration now recently on my podcast that I run with my friend femme curve design life which I’ll leave a link to down below. If you haven’t listened to it. Yet we didn’t episode talking about inspiration and how you shouldn’t copy other things or worry too much about what other people are doing, but you can use it to get ideas for yourself and you know remix things to make something new.
So I have a few websites that I go to to look at web design. Inspiration just to see you know what the designers are doing, how they’re pushing the boundaries to give me some ideas of how I could push the boundaries myself. Land book is one of my favorite sites to go to for website inspiration. It’s basically a repository of a bunch of different products, landing pages – that’s very cool – to look at because it means everything is in one place rather than you having to think of a bunch of different products and go and check out the landing pages they’re all right.
There, for you site, inspire, is another good one for that. This one includes more pages of, like you know, people’s portfolios and stuff as well. So there’s a lot of cool animation things that you can find on there. Not all of the designs on site. Inspire relate directly to what I do, but in a way that’s better because it means I can take inspiration from unusual sources. I suppose call to idea it’s a bit of a different inspiration repository because, instead of having a bunch of different pages for you, look at it breaks out different elements within those pages.
So if, for example, you want to look at how other people have designed a signup form, this is a good place to go and do there and just see a bunch of different screen caps of signup forms without getting distracted by the rest of the page. Last up and this inspiration category is coolers, which is this really cute tool that I use for getting inspiration for color palettes. You can just hit the refresh button and keep getting random ones thrown at you or if you come across a color, you like you, can lock it and then reverse seals around it and it will try and develop color palettes for you that match give you some Contrast – and that is a good starting point to work from – I just find it a really good starting point for color palettes, rather than you know, aimlessly clicking around with the color picker tool.
I think this is really useful. The next category is assets, and this one is a short one, because I try and create most assets myself for webpages so, like I won’t use stock photography. Instead, I prefer to take photos myself or hire a photographer and get something more unique. I also like to draw my own illustrations: that’s something I’m definitely going to recommend and this assets category is the noun project.
This is a website full of icons, so different designers submit icons for different nouns in thir name. Some of the icons are in the public domain, so you can use them free of charge. Some are just Creative Commons, so you have to give credit on the page and you can also sign up to their subscription method thing, which means you can use the icons without credit, I’m pretty sure that’s how it works, but mostly, I just find it really useful.
As a way to get ideas of how to draw something, because you can see how bunch of other different people have represented it in an icon, fonts are an asset that I definitely do not create myself. When I design a website for these, I really like actually using Google web fonts they’re. What I use for most of my personal websites that I create there’s a lot on there to look through, and they also give really great instructions for how to use them.
On your site, if you want something a bit more special though then I’m definitely going to recommend the designers. Foundry they’ve got loads about fonts, they’re, really well priced, but because you do have to pay for them. It’s going to mean that your site will look a little bit more unique because it doesn’t have a font that everybody is using because it’s free. The last category is tools and the first tool that I always use when I’m starting a new web design project is a sharpie and a piece of paper.
This is what I use for wire framing I like to draw my wireframes to generate a bunch of different ideas for ways that I could lay out the information. I have done a whole article on wire framing walking through my process on that. So, if you’re interested, we linked on a card and also down below in the description when I do move on to the computer phase, the software that I use is called sketch. I used Photoshop for web design for year, but compared to sketch using Photoshop Web Design.
Is just trying to make the software do something it wasn’t intended to do where a sketch is being designed for web design is amazing for it, and I would highly recommend checking it out if you do design websites. I have been thinking about doing like a introduction to sketch article telling you a few things about it that I learned when I first dive into the program, because it is quite different to using Photoshop, which is what a lot of people do tend to use for.
Web design – I don’t know – let me know if you’d be interested in that down below in the comments sketch has a lot of plugins and one that I definitely recommend downloading is content generator. Basically, it can generate filler text or filler photos for you until you get the real thing so that you can just quickly put them in your design and move on without having to go and search the internet for a random photo to drag in, and I’ve got To a point with the web design, where I want to get feedback on it, the tool that I use then, is called envision.
I think I’ve mentioned this one before in a article. They call this prototyping software. So basically, you upload each page of your design or each stage of it. If it’s like a walk through filling out a form or something, and then you put it in order and you can send the link to someone and they can click through looking at it. In the browser which is actually where they’d see the finished thing, so it’s a really great way to show them, rather than like, attaching a JPEG to an email, for example, which will open in their preview and that’s not where they’ll be seeing a website.
So it’s harder to get an idea of how it’s working and they can also click there on the page and leave a comment, so I find that a really great way to get feedback. Those are all the resources I have to talk about today. I believe to link to them all down below in the description box. If you’ve got any questions about them, then please feel free to leave that down below in the comments. Hopefully, you found this useful and it may be.
One of these things will really help out with your web design process. Please make sure you give this article a thumbs up if you enjoyed it and hit that subscribe button. If you haven’t already make new articles every Tuesday and Saturday, so I will see you the next one hi you
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