Are you ever supposed to copy their content? Plagiarism is not only unethical, it’s wrong, it’s it’s illegal. So what I’m talking about is the structure of their content, not the written content itself. We as great content, marketers and affiliate marketers, are always putting out 100 % unique content that is expert written and it’s better than everything else online, because that is a prerequisite with that said, let’s jump on the computer and get started so you have to have a Keyword researched at this point, we have to have a target keyword that we’re going after okay.
So, if you don’t know how to do keywords were in my favorite keyword tool at miles better calm for /kw finder. If you don’t know how to do keyword, research. Well, I’ve got articles that teach that so you can just go to youtube.Com and the top navigation bar you type in my name miles Bechtler and you’ll see all of the different things that YouTube knows. I’ve got a ton of articles on, and one of the top here is keyword research.
You can just click on that. I’ve got free tools and paid tools. I’ll teach you everything you need to get that going now. Once we have our keyword phrase, the other tool we need is called SEO minion – and this is a Google Chrome extension. So in Google, just search SEO, minion, Chrome extension and you’ll see the chrome google.Com on to your browser. Yours won’t say: remove from chrome, it’ll, say, install to Chrome and once it’s installed, you get this little minion icon in the top corner.
That is a prerequisite. This is the free SEO tool that you’re going to be using, and then we go back to Google. So my target keyword phrase is best ping-pong paddle. You can see it gets about 5,000 searches per month on average and it has a low keyword. Difficulty score again. You have to become a master of keyword. Research, if you really want to dominate in the game of search engine optimization and to drive traffic from Google, so the next step, what we do is we go search, this keyword, phrase: okay, so we’re going to go.
Look at what Google thinks deserves the top spots. Google is showing us right here plain as day clear as day. These are the top posts that are ranking on Google. Why? Because they’re optimized the best they’re better optimized than any of the other posts. Now, what you’ll find in these kinds of search engine results is often two types of content with three types, so number one is unique: independent bloggers, like you and me number two would be big-time like media sites, Huffington, Post Business, Insider, big magazines, Popular Mechanics, Forbes, Wired, Etc and then number three is the e-commerce, the the Amazons of the world and in the Walmarts, etc.
We only utilize this process on the independent bloggers content. Okay, so you have to you’re looking because that’s your actual competition as a blogger, as kind of a bootstrap digital entrepreneur. Now on this page there pretty much, that’s what they all are. So here’s what I do I’m going to we’re going to go through the process together. First, I get a spreadsheet in the spreadsheet. I have my keyword phrase and then I’ve got a few extra columns.
Word count. H2. H3. H4. The number of keywords in content – and that’s it you’re, going to want to repeat this process for probably the top 7 to 10 results that are showing up for your target keyword. Phrase I’m going to do it for like three of them, because I don’t wan na waste your time, it’s the same process multiplied over and the average of all seven to ten that you pull that it. Those are your marching orders.
That is what you build. Your post around, that is, how you craft your post. That is the secret: that’s what we’re getting from our competitors. So what I’m going to do is I’m going to hold ctrl and I’m going to click to open a few of these and I’m just looking so the first one, let’s see was that pong boss right there, so best ping-pong tables dot review. Then we have pong boss and then we have ping pong perfect ping pong ruler blurred of some of these other names.
I love it ping that pong com. Oh my gosh, I just found my favorite new niche example. Ever so again, you would be doing this for, like five seven ten of these, because the more data you get the better you’re going to understand. First thing: I’m doing is I’m going to look through this. Is this what I think it is a review based piece of content that I’m going after it is now the same process works if you’re, not an affiliate, marketer works, the exact same just browsing another review piece of content.
Perfect! That’s what I’d be writing for this? So I want to make sure that I’m doing exactly what Google is already showing, and indeed they are so now we actually load the SEO minion. So I just with the page open, I click on the little minion icon and then I click analyze on-page SEO and I’m actually going to do that for each of these different ones. I have open I’m going to get them all to the same place.
So I can flip through them, nice and quickly. So now as I go through, I’ve got the data. So what SEO minion does is it looks at the code behind the content? Okay, again, we’re not copying content plagiarizing is illegal. It’s wrong. It’s unethical immoral, but their code base the structure, how many headings in the order of things? Oh, that’s, fair game and that’s what we’re after, because that’s what Google sees Google’s algorithm is a mathematical algorithm and is looking at numbers numerical values.
How many words does it have? How many times does they have the keyword in there? How many headings do they have how many h2s, how many H, 3s, etc, etc, etc? So when we go find what is currently working on Google – and we replicate that on our post, the likelihood of us ranking goes through the roof versus completely winging it and absolutely just making it up and pulling it out of thin air. Obviously, data-driven decisions and business are going to get you farther than pulling things out of your ear or other parts that you don’t need to be pulling things out of.
So, let’s move on with this. The first thing is we’re looking at word count, so I can see on this first one it’s right below the URL three thousand five hundred and sixty-four words on this one, so obviously we’ll plug that in so 35 64 and then I go on to the next One, so I want to open the next one and I’ve got 37 58 and then the next one. The final one here is 46. 42. Now again, you want to do this for 7 to 10, I’m doing it for 3, because it’s enough to give us an example and I’m not going to waste your time, you’re not doing it for just 3 get it got.
It good hit me in the comments. If you get it the next one, we’re after is the h2s, so this is one of the most valuable parts of this plug-in. When you scroll down, you notice this headings area and I’m going to click, show all headings and they have two ways to sort it. Okay, there a sort by type and then there’s the no sorting option, sort by type groups them all together. So it’s going to let you quickly see how many h1s, how many h2s, how many H threes the no sorting leaves them in the order of how they show up here on the page.
So if you’re wondering like okay, what’s this quick navigation thing, you can scroll down and see where it actually has those words, so you can understand what pieces relate where, but for the purposes of what we’re doing here, we want to go sort by type and what You really truly want to do here is just get the numbers now. The h1 is what they start. You notice I’m not tracking the h1. You always want one h1.
You only want one h1, there’s never a time when you want to have two h1s. So it’s just not something I’m going to track because we just want one. So what we’re looking at is how many h2s. So on this first post we have five h2s, so I’m going to go plug in the number five four h2s I’m going to do to my second post, I’m going to scroll down I’m going to show all headlines, it’s sort by type, and this one has four H2S and then the third one I’m going to go through and I’m going to look down and the third one has five h2s perfect.
Next we’re going to go to the h3 s. Oh, you know what I did the third one twice. Let me see here h2s this one has three: I got those numbers a little mixed up, but that’s alright we’re doing this on the fly together. Ladies in general, the first time I’m actually doing this with you guys. So the h3 is how many H threes are on this one. So I’ve got essentially from number five to 19, so there’s 14 h3 s and there are zero, H fours.
I can see that already on this one going on to the next one scroll down how many H threes are there from number six to number 17, so that’s 11 might be 12 close enough. Do the math count them correctly? I’r trying to be efficient for you here and then H, fours, how many H fours do they have here, 5 H, fours, perfect and then the H 3 is on this last one and we’re almost done here. Okay, so I’ve got the data.
For my word count. My h2 h3 h4 s, the next. We need to figure out how many times is our keyword repeated in the content itself. So what I do is I go copy, my keyword here and I’m going to load up the post itself, I’m going to close SEO minion in case it’s inside of there. I don’t want to pull that data, I’m going to click on it. I’r going to ctrl. F for find ctrl V, I paste – and I can see here it is repeated five times on this first one bingo and then on the second one I’m going to do the same process.
I got to close this five times on this one and the third one same process three times for this one. Now we want the averages and the way averages, work, mathematics and statistics, and all of that me having three examples is going to leave a wider, wider variation for abnormalities to mess up my data, that’s why you want seven to ten examples of bloggers like you who Are already ranking you’ll get cleaner data with a larger sample size, I’m just doing this for speed and efficiency.
So all I do is, I click on the cell below I’m going to hit my auto sum: choose average it automatically pulls the average for me, and I can just drag this cell over and I’m going to get the average of all of them and right there In this bottom column, I now have my marching orders my instructions. This is exactly what I need to have to be right in that parity to be right in that exact range that Google has already shown.
Google gives top rankings to sites that look like this, based on statistical data on average, they have about three thousand nine hundred and eighty-eight words for being in the top three. On average, they have four h2s for being in a top three. They have it. On average, 16 H, threes and about four point, six, five or so H, fours and they each say the exact keyword phrase about four times give or take okay.
Now these are not hard set numbers. You could be within 10 % range on either side and you’ll still be perfectly within this range and, as you get more data points, as you get more examples inside with what you’re working with more examples of the data sets, so you get instead of three. You have five seven ten different websites, the num we’ll be more reliable and again, Google is looking at the Qualls trying to understand the quality of content.
They’ve got their whole NLP program. That’s running this natural language processing Google’s trying to learn how good, how valuable is the content that you’re writing, but, let’s be real. The Google algorithm looks at data. It’s a math based algorithm and they’re. Looking at how many words, how many times do they repeat the word in there, if you have too many you’re over optimized, if you have too few you’re under optimize, if you have too few pieces of too few words, if you have 500 words – and everybody else Has 3,000 you’re clearly not in the range that Google wants to see if you’ve got 10,000 words and everyone else has 3,000 you’re, clearly not in the range that Google wants to see if everyone has an average of 5 h2s and you’ve got 23 h2s on your Post you’re over optimized you’re not going to get that real estate at the top of Google because you’re not in parity, and that is the secret.
So what do you do from here? That’s the big question. So the next step is you need to write your post. You need to take all of these ideas that you’ve just learned and you need to structure them into an outline, because you know how many words you know how many main points and how many sub points h2s h3 is an h4. So those are your main points in your sub points. So how do you figure that out? Well, let me show you the next step once you’re done here, you go back to youtube.
Com and you want to search at the top miles Beckler how to write review post fast now. This is, if you a review post as if you’re a direct affiliate marketer. If you’re, just a Content marketer because you’ve got like a membership program or you’ve got your own online courses, you want to read this or read the how to create content fast that ranks for Google. This one up here is for affiliates and that’s the next step.
I’ll have the article pop up on the end screen click that cuz now you’re ready to actually build and write your content, and then you publish it with all your h2s. Your h3 is the right word count you’ll, be amazed at your results. Thank you very much for your time today. I do appreciate you any questions or comments get at me below thumbs up like I appreciate you and I look forward to connecting with you on the next article until then be well